THE STORY OF PICKFORD AND CO. 125 



more rare ho a\1io fiads interest, beyond mere 

 money-getting, in the daily commerce by which 

 he lives and prospers. 



Abont 1770 Matthew Pickford, the representa- 

 tive, in the second or third generation, of that 

 family in this olden firm, is found established in 

 Manchester, a town then making rapid industrial 

 progress, and affording great scope for the carrying 

 trade, already, for some years past, conducted by 

 Avaa:ii:ons ; but we do not obtain any details of his 

 business until November IGth, 1770, when he 

 issued the folloAving advertisement, afterwards 

 inserted in Prescotfs Manchester Journal for 

 Saturday, January 1th, 1777 : — 



" 'T'HIS is to acquaint all Grentlemen, 

 Tradesmen, and Others, that Mat. 

 Pickford's Plying Waggons to 

 London in Pour Days and a Half 

 Set out from the SAvan and Saracen's Head, in 

 Market Street Lane, Manchester, every Wednes- 

 day, at Six o'clock in the Evening, and arrive 

 at the Swan Inn, Lad Lane, London, the Tuesday 

 noon following ;- also set out every Saturday 

 at the same Hour, and arrive there on Priday 

 noon following. Set out from London every 

 Wednesday and Saturday, and arrive at Man- 

 chester every Tuesday and Priday ; which carry 

 goods and passengers to and from Manchester, 

 Stockport, Macclesfield, Leek, Blackburn, Bolton, 

 Bury, Oldham, llocMale, Ashtou-uuder-Line, and 

 places adjacent. 



