14 



Goods should be marketed, as far as possible, to the 

 same customers year after year, in order that the latter 

 may learn to know and have confidence in the goods. When 

 such custom has been established the grower should make it 

 his business to take care of the buyer, and see that his needs 

 are supplied regularly. The establishing of such mutual 

 confidence and dependence is of equal importance to both 

 parties. 



The great but much neglected secret of marketing is to 

 always recognize one's obligation to the buyer, to give him 

 goods uniformly graded and priced, of absolutely dependable 

 using quality, and to assume the obligation of seeing that 

 his needs are always suppHed. 



The temptation to deUver unripe fruit and specimens of 

 questionable quality, because prices are high and demand 

 good, will never appeal for a moment to the grower who 

 thinks; for he will realize that he is not merely selling goods, 

 but building a market. There is only one place where in- 

 ferior stock should be marketed, and that is the hog pas- 

 ture. 



That we have obstacles to melon growing in Massachusetts 

 there can be no doubt; but half the failures would be 

 successes if the grower made a study of the plant, its eccen- 

 tricities and its needs. 



