No. 4.] ORGANIZED EFFORT. 33 



the iiulividiials for furnishing approved females and raising 

 the young to the selling age. 



Another co-operative feature in the live stock business is 

 what might be called community breeding ; meaning by this 

 that the people of a given community should largely engage 

 in breeding the same class of animals, — whether horses, 

 cattle, sheep or swine, — instead of as now, each man raising 

 what fancy may dictate or caprice or chance may inspire. 

 The advantage of this would be twofold : first, the community 

 would learn this particular enterprise thoroughly, as have the 

 two little German villages where practically all the good 

 canaries of the world are bred. The second advantage is the 

 reputation which such a community can acquire for high 

 quality, and the certainty that within a narrow region the 

 buyer can find what he wants. Such a reputation constitutes 

 an attraction to purchasers, and it means dollars to every 

 member of the community. For this reason it is better that 

 a given individual should breed horses, if all the rest are 

 breeding horses, than that he should indulge his personal 

 preference, perhaps, and breed cattle. 



There is another way in which the assets and profits of 

 farming may be substantially increased, and that is by what 

 may be called a general increase in agricultural values and 

 prosperity, through legitimate agitation and the increase of 

 general interest. This principle is being recognized in 

 towns, and every village, not to say city, that counts itself 

 at all progressive, has its live commercial club or chamber 

 of commerce, whose business it is to do any and all things 

 that shall increase the business prosperity of that particular 

 town. These clubs mean that the commercial w^orld has 

 learned that the business interests of a city demand some- 

 thing more than good order and municipal government, or 

 even individual success, and that is, business organization of 

 an aggressive character. These clubs go beyond what their 

 members can do each in his individual capacity and busi- 

 ness, and they occupy that larger field of common interests, 

 on which, after all, the prosperity of the whole very largely 

 depends, — a field, moreover, that cannot be occupied and 

 developed by individualistic interests. 



