No. 4.] ORGANIZED EFFORT. 35 



seems to me that so far as the general proposition is con- 

 cerned the case is perfectly clear. Dean Davenport, very 

 fortunately, I think, has used the apple illustration con- 

 stantly thrctngh his lecture. The testimony of the State 

 Board of Agriculture, the agricultural college people and the 

 agricultural committee of the Boston Chamber of Commerce 

 is that the recent New England Fruit Show has stirred an un- 

 wonted interest in the development of the commercial apple 

 orchard all over New England. It is very evident that to get 

 best results from that fruit show, and others that are to follow, 

 it is necessary to organize the movement that is to result. 

 At the college we are already having more inquiries than 

 Professor Sears can answer, and more applications than we 

 can respond to, for men to go out and advise with respect 

 to locations for orchards. These inquiries naturally come as 

 to the location of orchards and their care and methods of 

 protection. Perhaps the time has not come when we can 

 emphasize to the full this question of selling; and yet it has 

 been pointed out again and again, as Dean Davenport has 

 done to-day, that if we confine our efforts merely to the 

 question of production, we have not fought even half the 

 battle. And so I have been wondering if the time has not 

 come when we should do something. Is it not possible for 

 the Board of Agriculture, w^ith the assistance of our boards 

 of trade — we have forty of them in Massachusetts — and 

 the help of the agricultural societies and colleges and ex- 

 periment stations, to work out during the next few years a 

 progressive plan for handling the apple product of New 

 England i 



It seems to me that what Dean Davenport has said has 

 a very definite application here. Tens of thousands of apple 

 trees are going to be set out in the next few years, and if 

 they succeed they will be followed by tens of thousands of 

 others. If we neglect this market end, then the impetus that 

 is given by the work already started will be discounted, be- 

 cause it will result in the failure of a great deal of indi- 

 vidual effort. This can be done with apples, — perhaps not 

 in the same way, — as it can be done with other things. It 

 seems to me that we are on the road to a more complete or- 



