No. 4.] ORGANIZED EFFORT. 37 



community. An individuiil's guarantee doesn't carry much 

 weight, but an association's does. I know a big orange 

 grower who was in the habit of throwing away his ill-shaped 

 oranges. Others had tried to work them oif under fancy 

 names, but he conceived the idea of calling them by a plain 

 name, and he then put on the label, " These oranges are just 

 as good as any and just as bad-shaped as any; if you eat one, 

 you will want another." That year he sold them for two- 

 thirds the price of his good-shaped fruit, and the next year 

 found he had quite a special demand for them. You see the 

 buyer is satisfied if he knows what he is getting ; he doesn't 

 always want the first quality. 



There is a German village in the Ilartz Mountains where 

 they have been raising canaries for thousands of years, and 

 have learned more about canaries than all the world knows ; 

 and we pay $4 apiece for those canaries, because we know 

 that they know about them. Everybody raises canaries, and 

 the children learn as they grow up, because everybody talks 

 about them. Nearly all the violets in this country are raised 

 along the Hudson River ; it is done by the women and chil- 

 dren, and they all learn how to do it. In the Rocky Moun- 

 tains they are giving up violets, because they say they cannot 

 raise as good violets, and certainly cannot compete in price 

 with the Hudson River growers. That is what we can do 

 by a community going into one thing. It applies to fruit, 

 flowers, vegetables, saddle horses. Jerseys, — anything. 



Mr. Wheeler. How do you start in ? 



Dean Davenport. It is hard to get started, but after 

 that it is easy. If you find a good orchard location and go 

 into apples yourself, in a little time you get the people around 

 you interested, and they get their friends interested, and 

 you soon have enough to form an association. The Salem 

 people sent a man to France to study up the subject, where 

 it is done in the best way ; and that saves time, for you get 

 the benefit of years of other people's experience. It is better 

 to get the information second hand than to take years to learn 

 it first hand. 



Mr. Wheeler. Do you suppose it could be done any- 

 where ? 



