13 



or association more enterprising, more alive, active and pushing 

 than the rest, bids farewell to the red way, gets aboard the 

 train of consumer advertising and starts down the valley 

 of progress. A miracle happens. The sun of public favor — 

 the interest of the buying public — which used to set at 5 

 o'clock keeps blazing away until 6, because, between the pro- 

 gressive business farmer and his buying public, the red hill 

 of fixed trade conditions suffers so sharp a decline that long 

 before sunset it has tapered to a point and vanished away. 



It is that kind of a miracle that I believe advertising would 

 work for you New England farmers. Why do you not try it? 



