11 



ourselves. All we ask you to do is to make us an offer for our 

 product processed and standardized ready for market. If you 

 want to bid on our milk or cream, or if you want a supply of 

 fancy butter or cheese, give us a bid accordingly. We are 

 ready to do business with the man or the concern which will 

 give us the highest price for the fine quality of product which 

 we intend to produce." The dealer will say to himself, "I 

 will not have to make an investment in a plant. I will not 

 have to enter into a costly and unpleasant contest for the 

 territory, I am simply asked to bid on the finished product. 

 I can afford to pay something for that," and he will. Forty 

 different buyers from several different cities have made offers 

 for the output of this plant. Sales are made to the highest 

 bidders wherever they may be located, so that the highest 

 prices are received. A new interest in dairying has taken hold 

 of the community, and an addition is now being built to the 

 creamery so that the anticipated business of next summer may 

 be taken care of. The complete plant with contemplated addi- 

 tions will cost $18,000, a sum which would have startled the 

 farmers a year ago. 



If this plant is successful — and its success will depend 

 simply upon good business management and the continued 

 support of its patrons — the good will of the business will 

 belong to the farmers of the Richmond community. It is said 

 that the great Borden Company, which has for some years 

 handled the product of that community, has issued, and claims 

 the right to earn dividends upon, $5,000,000 worth of stock 

 representing its good will and its label. That good will and 

 label have not been worth one penny to the farmers of Rich- 

 mond. If the Borden Company should conclude to move else- 

 where to-morrow, it could do so without consulting a single one 

 of its patrons. But the good will of the farmers' plant belongs 

 to the farmers of Richmond, and will add value to their product 

 and to every acre of their land. If these dairymen produce a 

 superior quality of milk which is more valuable in the market, 

 purchasers will offer higher prices in order to secure or retain 

 the supply. If we could have in New England a number of 

 plants like this one, which could furnish a constant supply of 

 fine-quality milk, I am of the opinion that instead of being dis- 



