requires an efficient service expensive to maintain. Just how 

 far we can regulate and control the development of market 

 taste has yet to be determined, and is one of the great ques- 

 tions for a business organization. 



Organization is simply the recognition of certain definite and 

 well-fixed principles, their segregation, proper use and applica- 

 tion to the particular industry under advisement. It is the 

 natural way of doing things. 



In organizing the United Cape Cod Cranberry Company we 

 desired to secure the administrative purchasing and selling ad- 

 vantages of being large while still retaining personal ambition 

 and ingenuity, to accomplish which the property of the com- 

 pany was divided according to location into given areas, over 

 each of which a superintendent has control, with the same 

 authority that he would have as owner of the property. He 

 keeps a monthly report showing what is done, why it is done 

 and the result. The superintendent himself determines his con- 

 duct and measures his success by these reports. 



Another obstacle to organization is the business success of 

 the average farmer during the last twenty-five years. True, the 

 feeling is quite general that he is not receiving his fair percent- 

 age of the profits from our industrial system. Perhaps, too, he 

 is beginning to realize that legislation which he sought has not 

 proven the panacea expected, for too often laws passed at his 

 behest have contained riders at the request of some influential 

 organization, who saw through him an opportunity to obtain an 

 advantage or secure protection. Nearly always the laws are a 

 compromise. If his law could give the expected relief, it often 

 failed because of administration. It seems a fact, reckoned with 

 by every one except the farmer, that in some way the politicians 

 appear to have charge of the administration of most laws, and 

 they have the uncanny desire to hold their job, to insure which 

 so much of their strength is exhausted that they have no ca- 

 pacity to sympathize with the spirit of the law, or gain the in- 

 formation necessary for its success. The good man (and there 

 are a lot of them in politics) cannot depend upon the support of 

 an unorganized class of farmers. 



Capital has combined until its ramifications extend in such a 

 network around the world that it is a unit, and if affected in 



