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value of milk and milk products as a food. Strange to say, 

 there is less space and effort given to the sale of this com- 

 modity at less than cost and less than value than there is to 

 the sale of diamonds. If half the effort were made to sell 

 milk that is made to sell beer, an industry that is worth 

 while might be revived and a people made better. 



Third. — The organized farmers must tackle and solve the 

 surplus problem. That looks like a big contract, but it may 

 be simpler than we think. Surely the regulation of milk flow 

 to seasonal demands is to the extent it can be accomplished 

 wholly in the hands of the producers. The producers them- 

 selves should, in my judgment, own and control the facilities 

 for handling and the processes for marketing the milk and 

 milk products that are now turned over to the contractor at 

 a less price because he cannot or will not sell them as whole 

 milk. Detailed discussion of this problem is not pertinent 

 here, but I venture the hope that the size of the problem will 

 not scare the producers, for they are the ones to solve it, and 

 as they are now the sufferers under it they will be the bene- 

 ficiaries in its solution. 



