13 



buyers attended the market, but found a scarcity of produce 

 for sale. In 1918 it is planned to locate the market on the 

 main autonaobile road to the Cape, which will attract consider- 

 able transient business. Plans are also being laid to sell fresh 

 fish at this market. 



Quincy. — The market in Quincy was managed by the Public 

 Safety Committee, and was one of the first markets in the 

 State to achieve substantial success. This market was opened 

 on the Adams Academj^ grounds, Hancock Street, which is the 

 main artery of automobile travel between Boston and the 

 South Shore. A large display sign called the attention of the 

 passing automobilist to the market, and thus attracted tran- 

 sient trade. Quincy is not especially favorably located for a 

 farmer's market, as it is not in an agricultural section, but the 

 market was so well advertised that farmers came from as far 

 away as Watertown to sell goods there. A large proportion of 

 the produce sold on the Quincy market was raised by small 

 gardeners in the city. The market was opened on July 14 and 

 ran for four months. As high as 30 farmers and 1,800 con- 

 sumers attended in one day. Some farmers sold from the 

 wagons and some from tables, which were provided by the 

 Safety Committee at a price of 20 cents on Wednesdays and 

 30 cents on Saturdays. An appropriation of $350 was made by 

 the Safety Committee to carry on this market, but this was 

 not all used. The market later became self-supporting, and a 

 total business of about $45,000 w^as done. One reason for the 

 success of this market w^as that a persona) canvass was made 

 among growers two weeks before it started, and so a supply 

 was assured. Full details of the Quincy market will be found 

 in a circular issued on it by the Massachusetts Board of Food 

 Administration. 



Revere. — The city of Revere set aside North Square for a 

 market in 1916, but this was not used. In 1917 a market was 

 opened in the latter part of August, and operated on Satur- 

 days only for eleven weeks. Several of the large market 

 gardeners in Revere were induced to try out the market, and 

 it met with fair success. In the vicinity of Revere, however, 

 there are few small farmers, and the large market gardeners 

 are primarily wholesalers, and of necessity must be so, on 



