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these markets. These streets or squares are public property, 

 which leads to the inevitable conclusion that the public, that is, 

 the municipal government, must retain some measure of control 

 over the market located on its property. Such municipal con- 

 trol seems to have been most carefully worked out in Spring- 

 field, where the control of the market was vested in a special 

 committee of the board of aldermen. 



II. Preliminary Advertishig . 

 The responsible controlling body, w^hatever it is, must attend 

 to advertising the market in the first instance. As has been 

 stated before, the market to succeed must have buyers, sellers 

 and goods. To bring these three factors together is the task 

 that faces the town which wishes to try this experiment. Mar- 

 kets have been most successful where a personal canvass has 

 been made among neighboring growers to induce them to give 

 them a trial. Farmers are naturally reluctant to use a new and 

 untried method of disposing of their produce, and some of the 

 most vigorous criticisms of the open pubhc markets have come 

 from farmers, but where they have been tried and properly 

 advertised the farmers now seem enthusiastic. Newspaper 

 advertising alone will not do. Nothing gives a market a "black 

 eye" more quickly than for a number of expectant buyers to 

 arrive and find little or nothing for sale; or for farmers to ar- 

 rive and find no one to buy. This preliminary work is most 

 important and should be thorough. 



III. Financial Supyort. 

 The market should be self-supporting, and fees sufficient to 

 bring this about should be charged to those selling. The public 

 market is an opportunity which the city offers to farmers in 

 its vicinity, and they should be willing to pay for it. The city 

 has done its part in furnishing the site. However the market 

 is financed, the cost should be kept low. In one or two places 

 there has been some justifiable criticism from taxpayers on 

 account of the size of the municipal appropriation which has 

 been required to run them. If the open public market cannot 

 carry itself financially, it is doubtful if it will meet with per- 

 manent success. In most of the markets of the State a flat 



