184 MANUAL OF MILK PRODUCTS 



are many advantages in using bottles. It insures each cus- 

 tomer getting a full quart and no more ; the bottles are filled 

 at the plant where the milk can be thoroughly mixed, insuring 

 uniform quality, and preventing exposure to contamination 

 from dust and microorganisms on the street. 



THE COST OF CLEAN MILK 1 



There has been too much indifference on the part of con- 

 sumers with respect to the cleanliness of milk; too many of 

 them desire to buy milk at a low price and do not give any 

 consideration to quality. Dirty milk may prove expensive as 

 a gift, while clean milk may be economical even at a high price ; 

 the cheapest article is often the most expensive. A higher 

 price for clean milk may be a cheap insurance against some 

 form of sickness. It is gratifying to note, however, an in- 

 creasing demand for good, clean milk. This demand has re- 

 sulted in more stringent regulations concerning the sanitary 

 conditions associated with the milk supply. Compliance with 

 these sanitary rules requires additional care, attention, and 

 extra expense on the part of the producer of the milk, and 

 while this expense may not be large, it is only fair that the 

 consumer should pay his share of the cost of improving the 

 quality of the milk. The consumer cannot expect to purchase 

 a clean, safe milk at the same price as a dirty milk which en- 

 dangers the health of his family. 



A more serious consideration is the marked increase in the 

 cost of production which has resulted in recent years from feed 

 and labor problems. This increase is in keeping with the 

 increase in the cost of almost every commodity, and the con- 

 sumer must expect to pay his portion of any legitimate increase 

 in the cost of production occasioned by these conditions. 



On the other hand, there is need of more attention to better 



farmers' Bui. 602, 



