Now, all of this is not new, — it is not difficult even. It has 

 been worked out time and time again. In one issue of the 

 "Saturday Evening Post" there was an advertisement costing 

 .$21,000 from organizations of farmers raising citrous fruit, 

 raisins and walnuts, who have Henry Fordized their products. 



The Danes have beaten Henry Ford, for they have not only 

 standardized their product, their processes and their animals, 

 but they have gone further and organized on a purely co- 

 operative basis, thus insuring the profit-sharing and the distri- 

 bution of wealth to all, so essential to any rural efficiency. 



I have read the Boston Chamber of Commerce milk report, 

 and I know well that there are institutions which will not 

 divide up and do not believe in profit-sharing. There is not 

 safety in individual efficiency such as the Ford plan when 

 applied to a rural situation. We want the Ford efficiency, but 

 we cannot depend upon individual generosity. We must have 

 the Danish democratic organization to insure the success of 

 thorough organization. 



You will not succeed if you merely Fordize. You must have 

 democracy — the one man, one vote, basis — to go with it. 



Massachusetts is not at all unlike Denmark or Holland or 

 Belgium, and the lessons of those countries can well be applied 

 here. 



A movement has well begun to fix legislative standards, but 

 those standards to be effective must be followed by the organi- 

 zation of milk dealers or fruit dealers and others to carry out 

 those standards. State inspectors will help somewhat, but it is 

 far better to have your own inspectors and then guarantee the 

 product to the State. This does away with a thing which may 

 become hateful in time, — the multiplicity of inspectors and 

 the element of bureaucracy involved. 



The milk dealers of Massachusetts should be organized under 

 the co-operative law for the purpose of maintaining standards, 

 working out the cost of production, advertising, making collec- 

 tive contracts with the big milk handlers, or actually putting up 

 money and buying or building plants. 



In this way every grading law or standardization law will 

 bring profit into your pockets, and will not merely feed into the 

 pockets of those who possess a monopoly of the means of 



