HAMPSHIRE COUNTY FARMERS' MONTHLY 



NEW ENGLAND TO EXHIBIT 

 IN FRUIT SHOW 



Hampshire County Fruit Growers to 

 Take Active Part 



Everyone has heard, in one way or 

 another, of the big fruit show which is 

 to be held in New York at the Grand 

 Central Palace, Novembei- 3-10. If you 

 haven't heard of it, don't admit it, be- 

 cause it brands you as a back number. 

 Very few people, however, realize what 

 a wonderful show it is going to be, not 

 even those who are working day and 

 night to make it the success that it is 

 bound to be. 



To begin with, it is staged in New 

 York City, the greatest consuming center 

 in America, if not in the world. That 

 in itself is a great point. A few years 

 ago the Canadians held a wonderful ap- 

 ple show in Vancouvei', Bi-iti.sh Columbia. 

 All who saw it were delighted, but almost 

 everyone who attended the fair was grow- 

 ing apples, not eating them. At the 

 Crystal Palace in London, England, 

 Canadian fruit growers held another ex- 

 position. This time everybody who saw 

 the show was a consumer, although not 

 necessarily an apple con.sumer, but the 

 exhibit made him one at once. This is 

 the effect the New York show will have 

 upon the thousands that visit it. 



To Advertise Eastern Apples 



The harvest festival exposition is to 

 be exclusively an exhibition of Eastern 

 grown apples. Vermont will be there 

 with her Northern Spies, and Massachu- 

 setts with her red Mclnto.sh, Virginia 

 with her Winesaps, Pennsylvania with 

 York Imperials, Maryland with Stay- 

 mans, and New York contributing Bald- 

 wins, will add to the great foregathering 

 of the apple clans. 



Moreover, the New York show will be 

 educational as well as advertising. It 

 will not only make the visitor want to 

 eat apples because they look good and 

 taste good, but it will show him that the 

 apple barrel is nature's medicine chest 

 and flour and sugar barrel combined. All 

 this has been proved beyond dispute and 

 will be exploited at the exposition. We 

 want to be conservative in this article, 

 so we won't claim that eating apples will 

 grow hair on a bald man's head, but it 

 certainly will put health, vigor and 

 strength into his body. 



Herbert Hoover started the slogan, 

 "Eat an apple and save a biscuit." A 

 pound of potatoes contains 302 calories 

 and a pound of milk 320, and we recognize 

 these two as standard foods. Well ! a 

 pound of apples contains 290 calories, 

 practically the same. Yet, many people 

 think of potatoes and milk as necessities, 

 and apples as a luxury. Sugar! why 

 worry about the sugar trust when you 

 can get apples. An apple contains about 



Try Ihis on Your Piano 



"Yes, we have no Bananas 



We only talk Apples today. 



We've Apples delicious 



That everyone wishes 



The best kind of fruit, and say — 



Now if you're trying to be wealthy. 



Eat Apples and be healthy, 



It's 'Yes, We Have No Bananas' 



It's Apples just Apples today." 



14 per cent of sugar. All this and much 

 more the consumer will learn at the New- 

 York fruit show. 



"Apples that can be eaten in the dark" 

 is the slogan of the show in which the 

 fourteen northeastern states are partici- 

 pating in order to educate the eastern 

 city folks in the qualities of the fruit 

 from their eastern farms. What the con- 

 suming public needs to know is that de- 

 licious Baldwins, Mcintosh, Spies and 

 Greenings can be had from any quantity 

 of fruit farms in their own state. The 

 Baldwin apple is still the best winter 

 apple in Massachusetts. What is better 

 than a Baldwin? One grower's answer 

 expresses well the opinion of the majori- 

 ty, "More Baldwins." 



.John Burroughs wrote: "Not a little 

 of the sunshine of our northern winters 

 is surely wrapped up in the apple. A 

 rose when it blooms, the apple is a rose 

 when it ripens." 



Our County to be Represented 



Hampshire County Fruit Growers are 

 doing their part to make this show the 

 best ever. Leslie R. Smith of Hadley is 

 chairman and Treasurer of the Executive 

 Committee. Other county men who are 

 on the Executive Committee are Wright 

 A. Root, of Easthampton, Louis M. Lyons 

 and R. C. Van Meter of Amherst. Pro- 

 fessor F. C. Sears and W. R. Cole of 

 Amherst and W. A. Root of Easthampton 

 are also on the Exhibit Committee. 



Then too there are apples going from 

 this county. The Bay Road Fruit Farm 

 is supplying Greenings and Delicious. 

 C. E. Stiles of South Amherst is furnish- 

 ing Baldwins and Mcintosh. W. A. Par- 

 sons of Southampton is sending Delicious. 

 W. H. Atkins, Alfred Hulst and the Lord 

 Farm, all of South Amherst are shipping 

 Mcintosh. We venture to say that 

 Hamp.shire County apples will be among 

 the best at the show. 



Facts About Apples 



The following interesting facts about 

 Massachusetts apples have been obtained 

 by the State Department of Agriculture 

 from 75 retailers in Massachusetts: Nine 

 out of ten Massachusetts retailers use 

 more eastern than western apples. Stores 

 which are not selling eastern apples 

 attribute the reason to a lower price for 

 the western product, or an inadequate 

 supply of eastern apples. Massachusetts 

 is most often mentioned as a source of 



supply of local apples. New York, New 

 {Hampshire, Maine, Vemiont and Rhode 

 Island follow in the order mentioned. 

 Most buyers express a preference for 

 dealing with the local wholesaler, rather 

 than with a farmer or farmer's repre- 

 sentative. Greater satisfaction concem- 

 ling deliveries and adjustments is the rea- 

 son given for this preference. 



The standard bushel box is the most 

 popular package in the large cities, al- 

 though the retailers as a whole seem to 

 prefer barrels as containers. Mcintosh 

 is by far the most popular variety, al- 

 though Baldwin and Delicious are popu- 

 lar winter varieties. The average pur- 

 chaser of apples buys 2-5 cents worth at 

 one purchase, and the average price runs 

 about 4 to 5 pounds for 25 cents. They 

 sell quickly at 4 to 6 pounds for 25 cents, 

 but sales begin to drop when price in- 

 creases to 3 pounds for 25 cents. 



Retailers are 100 per cent for eastern 

 apples. They are looking for an ade- 

 quate supply of guaranteed standard 

 pack of Massachusetts apples. This is 

 because consumers ask for the eastern 

 fruit. Topping the basket must go. 

 Henceforth the apples sent to market will 

 be e(|ually good all the way through. 

 ' There will be no rotten ones underneath. 

 I Let us hope so, at any rate. Orange and 

 apple growers of the Pacific Coast dis- 

 covered long ago the value of sorting 

 their goods and guaranteeing uniform 

 quality. Eastern growers have been slow 

 to grasp the fact that they would profit 

 by doing the same. 



Sometimes, perhaps, the storekeeper is 

 to blame for putting the best fruit on 

 I top to hide decaying fruit beneath, in an 

 ! intent to get rid of produce arriving in 

 bad shape or not selling readily at the 

 prices asked. Whoever is at fault should 

 be made to realize that the customer's 

 confidence is rapidly lost in this manner. 

 According to all available reports, the 

 coming apple crop will be slightly less 

 than the large yield of 1922, but New 

 England expects 2 million bu.shels more 

 than last year. Farm labor is very 

 scarce and some farmers report that it 

 is impossible to obtain extra help for 

 harvest. 



Current Affairs, 

 Boston Chamber of Commerce. 



WANTED! 



Every farm family represented at the 

 Annual Meeting of the Hampshire County 

 Extension Sei-vice to be held in Odd Fel- 

 lows Hall, Center Street, Northampton, 

 Thursday, November 22. A fine program, 

 an excellent dinner and a good time 

 awaits you. The program starts prompt- 

 ly at 10.30 a. m. Come and Bring your 

 Neighbors ! 



