HAMPSHIRE COUNTY FARMERS' MONTHLY 



OLD DEERFIELD 



FERTILIZERS 



^'Uensonablo in Dollnrs an<l Sen.se** 



MANUFACTURED BY 



A. W. HIGGINS, Inc. 



SOUTH DEERFIELD, MASS. 



Telephone 1 40 



BISSELL'S TIRE SHOP 



NORTHAMPTON, MASS. 



Miller, Ooodyear and U. S. Tires 



Tires and Tubes 



Vulcanized by Steam 



Goodyear Service Station 



FRKK AMI 

 Ce KINf; STURKT Tel. I2fl:!-M 



GEORGE H. BEAN 



AUCTIONEER 



Handles auction sales of farms. 

 farm equipment, furniture, tools, 

 in fact anything and everything 

 that is salable. .Let me take care 

 of your sale from preparation of 

 the poster and advertising, to the 

 collecting of the last dollar. 



ALL KINDS OF INSURANCE 



Room 3 IfcO Main St., Norlliampton 



House and office phone connection 



<'<».sl A(*Of>uiitin^ Serre* *>!' Sll«*i*ess 



('onlinued from pag^e t;. culiimn 2 



credited hatcliery system, for instance, is 

 so readily accepted. The imagination is 

 stirred far more easily by the otfer of a 

 new method of breeding, of feeding, or 

 of handling — or of a new brand of pills — 

 than by a suggestion that the pre.sent 

 methods and equipment and supplies 

 would be all right if common sense is 

 used with them. Be the advantages or 

 disadvantages of the accredited hatchery 

 what they may — it is only by keeping 

 accurate records that we can hope to suc- 

 ceed as poultrymen. 



"So it is that the criei' of increased 

 production per hen finds a readier audi- 

 ence than he who says stop the leaks. 

 We laugh heartily at the story of the 

 .Jewish merchant who explained his abil- 

 ity to sell goods below cost by buying in 

 carload lots; and if someone chanced to 

 ask us what it costs to produce eggs, 

 curious to know how much margin we 

 have per dozen, how many of us would 

 know whether or not we are working on 

 the .Jew's carload-lot basis? My observa- 

 tion is that when small leaks are pei-- 

 mitted in small casks they grow to veri- 

 table streams in a hogshead. 



"What would you think of a grocery- 

 man in whose store you could today buy 

 twenty-five pounds of .sugar for a dollar, 

 or of an oil filing station where you 

 could buy Red Crown gasoline for five 

 cents a gallon? Having satisfied your- 

 self that you were really getting pure 

 sugar and standard gasoline you would 

 simply assume the owner of the place had 

 bats in his belfry, wouldn't you? And 

 why? Because you know he is selling 

 something for less than it costs him — 

 in other words, you would consider the 

 cost. Pray tell then why you are willing 

 to produce and sell eggs without cojisider- 

 ing the cost and expect the world at large 

 to class you differently than you class 

 the grocer and the service station man 

 in the cases cited? 



"1 believe the poultry industry has a 

 larger come and go membership than any 

 other similar line of endeavor. If the 

 facts were available I really believe it 

 would be shown that the average life of 

 a poulti-y venture is less than two years. 

 .Some failures are due to unfitness for the 

 work; some others to pure laziness; a few 

 to genuine bad luck; but a large propor- 

 tion is due to the lack of good business 

 methods. And good business methods 

 mean first and foremost knowing what 

 the results are in dollars and cents as you 

 go along. With that knowledge you will 

 either be a financially .successful poultry- 

 man or one of two things will happen ; 

 you will adopt a more profitable method 

 or else you will quit gumming-up the 

 other fellow's game by producing eggs at 

 a loss and quit, making room for a better 

 man. 



Cr)niiniK'Ci on p.^ge 11, culiimn 2 



NORTHAMPTON 

 NATIONAL BANK 



WARREN M. KING, President 



C. H. PIERCE, Vice-President 



EDWIN K. ABBOTT, Cashier 



J. MALCOLM WARREN, Ass't. Cashier 



• •APITAL AND SURPLUS, $718,000 

 DEPOSITS, $3,300,000 



Savings Department 

 Interest Payable Quarterly 



We are qualified to act as Executor, 

 Administrator and Trustee 



Why not make your will appointing 

 this Bank as Executor ? 



THE BANK FOR EVERYBODY 



Red 

 Cross 



You WANT THE BEST 



WE KEEP NO OTHER KIND 



L.-fts ,i.-f ,u;,<i:niit,d 



FRUIT GROWERS' SUPPLY CO. 



Old N. Y., N. H. & H. Freight Depot 

 NORTHAMPTON 



The habit of Saving 



Is at the bottom of most 

 big successes in the busi- 

 ness world. Begin the 

 habit by opening a savings 

 account with the Hayden- 

 ville Savings Bank. One 

 dollar is enough to start 

 with. 



BANK BY MAIL 



HAYDENVILLE SAVINGS BANK 



HAVDENVILLli, MASS. 



