10 



HAMPSHIRE COUNTY FARMERS' MONTHLY 



Str<»nj^ l*r<>er:iiii l*r<*N«'ii1r«l :il Aniiii.'il 



Continued from pas,"- I. column :; 

 Clothing Construction — 



Mrs. S. R. Parker. Amlierst. 

 Milk Records — 



E. Thornton Clark, Granby. 

 Household Management — 



Mrs. Clifton .Johnson, Hadley. 

 Cooperative Buying — 



Alnion Howes, Cummington. 

 Everyone thoroughly appreciat; i the 

 excellent dinner prepared by the ladies 

 of the Northampton Grange. Horace 

 Babb and Roger West of Hadley, poultry 

 club members, gave an interesting and 

 instructive poultry culling demonstration. 

 The afternoon program was a treat. 

 The speakers were men who have made 

 a .success of their lines of work and spoke 

 straight from the shoulder, giving facts 

 in every sentence. 



How Chain Stores Aid the Co=operati\e 

 Marketins of Farm Products 



"The Chain Store as an Aid in the 

 Cooperative Marketing of Farm Prod- 

 ucts" was ably presented by Charles F. 

 Adams, President of the .John T. Connor 

 Company of Boston. This company does 

 an annual business of fifteen million 

 dollars. In the last three years Mr. 

 Adams has built up his agricultural de- 

 partment so that this past year it sold 

 over one and one-half million dollars 

 worth of New England farm products. 



He said in part: ''New England Farm- 

 ers have a distinct advantage in that they 

 are near good maikets. Then too our 

 apples surpass all others as to cjuality. 

 With apples we have two necessary fac- 

 tors for good business: (1) they attract 

 the eye; (2) they appeal to the palate. 

 With these natural advantages three 

 other things are necessary: (1) the prod- 

 uct must be available in sufficient quanti- 

 ty to attract a good distributer; (2) it 

 must be uniform in iiuality and put up in 

 form to attract the consumer; (3) a 

 brand or trade mark must be established 

 so that the consumer can obtain the same 

 grade of goods again." 



"Milk was the first farm product han- 

 dled by the John T. Connor Company. 

 The Bellows Falls Cooperative Creamery 

 wanted a permanent market to take a 

 constant supply of milk. We felt that 

 we could handle their product. Almost 

 at the start a real milk business was 

 developed. Two ideas have been main- 

 tained; (1) Quality — samples have shown 

 that the bacterial count runs from 3,000 

 to 9,000, while the butter fat averages 

 4 per cent. (2) The milk reaches the con- 

 sumer with the producer's name on the 

 bottle and on the cap. In this way it 

 has become a trade mark. We believe 

 this places these producers in an infinite- 

 ly stronger position than that of the in- 

 dividual producer whose product loses its 

 identity upon reaching the market. The 

 marked product becomes a staple like 



Quaker Oats and Royal Baking Powder. 

 We believe it can command a higher 

 price in time. At present it is returning 

 as good or a better price to the producer 

 than the unidentified product. 



"Eggs were the next agricultural prod- 

 uct to be handled. Individual producers 

 .shipping to large markets where their 

 product loses its identity found that they 

 received poor to good prices for their 

 eggs. Often this was due to improper 

 packing, handling and grading. A sinall 

 group of poultrymen around Nashua, N. 

 H. formed an egg circle to ship their 

 product parcel post to consumers. They 

 soon found that their time could be spent 

 more profitably than in delivering small 

 lots. After the milk publicity, they got 

 in touch with our company and agreed 

 to develop an egg business. At the peak 

 of this season they were .shipping 20,000 

 dozen of eggs per week. These com- 

 manded five to six cents premium over 

 the highest prices quoted by the Chamber 

 of Commerce. Their cull eggs were kept 

 at home. As they had sufficient volume 

 of these to attract local buyers, they weie 

 able to get almost full piice for them. 



Fruit gi-owers in New Hampshire have 

 had a similar experience. In two years 

 the apple business has been built up so 

 that this season 30,000 bushels of apples 

 will be handled. It was interesting to find 

 that not one city person in 200 knew a 

 Mcintosh apple. 10,000 bushels of the.se 

 were sold this season. After two years 

 experience the fruit growers in this New 

 Hampshire group feel encouraged with 

 results and are planning to go ahead. 

 Next year we plan to market 20,000 bush- 

 els of Mcintosh for them. Practically 

 all of the apples are handled in the Mas- 

 sachusetts standard box and it has proven 

 to be a satisfactory package." 



The Use of Farm Credit 



President E. H. Thompson of the Fed- 

 eral Land Bank of Springfield struck a 

 popular sentiment when he stated that 

 "the local farmers' problem is not how to 

 obtain more ciedit but how to get out of 

 debt. This is one of the best served .sec- 

 tions of the country as regards farm 

 credits," he said. The place of the Fed- 

 eral Land Bank is to supplement existing 

 systems. 



"Farmers have no use for three kinds 

 of credit (1) Longtime mortgage, to be 

 u.sed for buildings and other improve- 

 ments which cannot be paid out of one 

 year's business: (2) Intermediate credit, 

 to facilitate orderly marketing where 

 notes have run over six months; (3) 

 short term or personal credit, to be used 

 from one to six months. 



The main work of the P^ederal Land 

 Bank has been in financing long time 

 credit. One-third of the farms of the 

 country are mortgaged, yet more farms 

 than city homes are free from liens. In 

 the past, savings banks have been the 

 Conlinuod on pagp 11, colunin 1 



! I 



j MERRITT CLARK & CO. j 



I NORTHAMPTON, MASS. | 



I i 



I , I 



i Come to the man s store to get i 



the gifts that a man wants. | 



j 



I Gloves 



I Handkerchiefs 



ifl.OO to $9.00 j 

 .10 " $1.50 I 



Hosiery 

 Sweaters 



I 



I Mufflers 



I Neckwear 



j Shirts 



I Wool Vests 



$7.00 " $15.00 ? 



$3.00 " $6.00 ! 



$1.00 " $3.50 j 



$2.00 " $9.50 I 



$5.00 " $8.00 I 



I .\nd everytliing else for men's I 

 I or boys' wear. | 



OLD DEERFIELD 



FERTILIZERS 



■ItcaMonable in Dollars and Senxe*' 



MANUFACTURED BY 



A. W. HIGGINS, Inc. 



SOUTH DEERFIELD, MASS. 



'rci4'i>ii<>iic I -to 



NORTHAMPTON 

 NATIONAL BANK 



WARREN M. KING, Presidcnl 



C. H. PIERCE, Vice-President 



EDWIN K. ABBOTT, Cashier 



.1. MALCOLM WARREN. Ass't. Cashier 



c'.M'ITAL AND SURrLUS, $718,000 



nrorosiTS. $.3,300,000 



Savings Department 

 Interest Payable Quarterly 



We are qualified to act as Executor, 

 Administrator and Trustee 



Why not make your will appointing 

 this Bank as Executor? 



THE BANK FOR EVERYBODY 



