HAMPSHIRE COUNTY FARMERS' MONTHLY 



A Business Bank for 



Business Farmers 



This is a message for business 

 farmers — for those progressive 

 crop and cattle raisers who know 

 that to get pi'ofits from farming 

 there must be knowledge not only 

 of crops, but of markets, of prices, 

 of soil treatment, of other factors. 



This bank's primary object is to 

 help farmers of this section to pros- 

 per. Our complete banking facili- 

 ties and our dependable sources of 

 information valuable to farmers are 

 at your disposal. 



We'll be glad to serve you. 



NORTHAMPTON 

 NATIONAL BANK 



THE BANK FOR EVERYBODY 



OLD DEERFIELD 



FERTILIZERS 



'*|{easoiiiil)le in Dollnrs :ind Sense*' 



MANUFACTURED BY 



A. W. HIGGINS, Inc. 



SOUTH DEERFIELD, MASS. 



Telephone 140 



The habit of Saving 



I.S at the bottom of most 

 big successes in the busi- 

 ness world. Begin the 

 habit by opening a savings 

 account with the Hayden- 

 ville Savings Bank. One 

 dollar is enough to start 

 with. 



BANK BY MAIL 



HAYDENVILLE SAVINGS BANK 



HAYDENVILLE, MASS. 



exhibit in such form that it shall be at- 

 tractive to the eye and easy to display. 



If we are to exhibit garments or needle 

 work we still exhibit only such garments 

 or articles that meet the requirements as 

 regards material, design, color combina- 

 tion, suitability to purpose, workmanship 

 and decoration, and then we will prepare 

 it so it shall be attractive to the eye and 

 easy to display. Unfinished, worn or 

 soiled articles we should never expect to 

 win a prize and all garments should be 

 up to date. 



As for the household furnishings, we 

 should plan to exhibit only such articles 

 as serve a real purpose in the home or 

 have value because of their beauty. 



If we plan our exhibits with these sug- 

 gestions in mind, don't you believe we will 

 get more educational value out of them 

 besides helping the judge? 



On the other hand the exhibitors may 

 require that the judge have a score card 

 by which the articles are judged and, if 

 interested, may watch the judging. 



BEFORE YOU INVEST 



INVESTIGATE 



Before you invest, investigate is a very 

 wise mottto for most homemakers to 

 adopt. It is on the clerk's "say so" and 

 not by good sound judgement based on 

 facts that we buy so many of our things 

 for the home. It is truly amazing the 

 number of women who flock to the stores 

 on "Dollar Day". Why? They know 

 the merchants have bought special goods 

 for the sale and are not selling their 

 regular stock at ridiculously low prices. 

 But because they have seen the big ad- 

 vertisements in the papers with the large 

 black headings they simply feel they ai-e 

 going to save all kinds of money by doing 

 their trading on "Dollar Day". 



It is with the purpose of cooperating 

 with the merchants to prevent misrepre- 

 sentation in advertising and selling and 

 of educating the homemaker in the use 

 of trade names, etc. that the Boston Bet- 

 ter Business Commission is doing its 

 work. 



Mr. Edward Greene, Manager of the 

 Boston Commission, speaking before a 

 group of home makers at Farm and Home 

 Week said, they had found the three most 

 seiious practices of descriptive merchan- 

 dise advertising were in: 



1. The use of descriptive trade names 

 such as Hudson Seal (dyed musk- 

 rat). Union linen (cotton and linen 

 combination). 



2. The use of unqualified and superla- 

 tive statements found so often in 

 newspaper advertisements during 

 sales, 



3. The abuse of comparative prices. 

 When we read in a paper of a suit 

 of $4-5.00 value being sold for 



Continued on page 10, column 2 



Northamptmi 3nattlutimi 

 for ^autuys 



Incorporated 1812 



Jt ^ ^ 



A MUTUAL SAVINGS BANK 



Deposits begin to draw interest 

 on the first business day of each 

 month. $1 will open an account. 



Your income from your deposits 

 in Massachusetts Mutual Savings 

 Banks is not taxable under the 

 State Income Tax. 



t^* ^?* ^J^ 



Open 9 A. M. to 3 P. M. 

 Saturdays, 9 A. M. to noon 

 Monday evenings, 6..30 to 8 



I 



I 



•LlIMltlXG iind HEATING 



K1TCHE.\' FUUNI.SHINGS 



AGENTS FOR 

 Cilenwooll Itanfi^'es 



iifif] IjOive Itros. I*alnts 



Opp. Po.st OOice Northampton, Mass. 



j^^^sesi^isisieisfsesie^isesjsis^^eses 



PYPCT NRTIONRL Bf\NK 

 1 ir\Ol NORTHAMPTON 



^■~"~ TVic BanU on tWe Corner* — ^ 



Assets over 

 Three and a half million 



Savings Department 

 Interest payable quarterly 



EDWAKI) L, SHAW, President 

 F. .\. KNEELAM), Viee-Presiilent 

 ELBERT L. AK.VOLD, Casliicr 



