Gill in which he tells exactly how he 

 manages — particularly in regard to the 

 swarming-problem. 



Sold 20,000 Pounds. 



When it comes to the marketing 

 question, I have on hand an article by 

 Mr. H. O. Ahlers, of West Bend, Wis- 

 eonsin, in whicli he tells in detail how 

 he has built up a ti-ade in selling ex- 

 tracted honey direct to consumers, in 

 which he last year sold 20,000 pounds, 

 and most of it at 12 cents a pound. 



The Honey Harket 



is something that many of us have 

 neglected as too small to be worth 

 noticing, especially if ir is only a 

 small town, but our energetic General 

 Manager -of the National Association, 

 Mr. N. E. France, of Platteville, Wis- 

 consin, manages to sell about 8,000 

 pounds a yeai*, if I remember aright, 

 in his little home city, of only 4,000 

 inhabitants. He does no peddling, it 

 is all sold at the groceries, butcher 

 shops, and the like, and he so manages 

 as to get eight cents a pound for it. 

 What that management is, how the 

 honey is put up, the paclcage, in fact, 

 the whole modus operandi will be de- 

 scribed by Mr. France in the Review, 

 long ere the time comes to put this 

 year's crop on the market. 



A Honey=Route, 



in something the same line as a milk- 

 man has a route, hns been inaugurat- 

 ed and put into practice for several 

 years by Mr. C. F. Smith, of Cheboy- 

 gan. Michigan. There is no peddling 

 about it. On certain days, except dur- 

 ing the busy time of the year with the 

 bees, Mr. Smith goes over a certain 

 route, calling at certain houses and 

 delivering a certain amount of honey. 

 In this way he sells all of his own ex- 

 tratced honey at 13 cents a pound, 

 and then buys and sells thousands of 

 pounds besides. How the honey is 

 put up, how the route was established, 

 how he knows at which houses to call, 

 and how much honey to bring, etc., 

 will be told to the readers of the Re- 

 view in an article that Mr. Smith is 

 now preparing with much care as to de- 

 tail and helpfulness. 



So much In the way of retailing 

 honey, and we now come to the sub- 

 ject of selling honey direct to retail 

 dealers, instead of sending it to com- 

 mission merchants, who, in turn, sell 

 to the retailers. This is 



A big Field, 



and one that has been little worked, 

 but I have found a man who has had 

 a lot of experience in this line, Mr. 

 S. A. Niver, formerly of New York, 

 but now of Chicago. For several years, 

 quite a number of extensive bee-keep- 

 ers near Gorton, New York, turned 

 their crops of comb honey over to Mr. 

 Niver, who graded and crated it, and 

 then packed a case with samples, and 

 went out as a "drummer" selling direct 

 to the retail trade, goiug over the same 

 ground more tnan once, taking orders 

 and collecting for the honey. I have 

 an article from Mr. Niver telling of his 

 success. It is long, readable, full of 

 humor, and of suggestions for some 

 man to go and do likewise. Mr. Niver 

 is now at work prepai*ing an article on 

 retailing honey to city customei's. 



The foregoing are only a few of the 

 good things that are in store for the 

 readers of the Review — these are 

 given simply as samples. The pros- 

 pects for 



Making Money 



in bee-keeping were never brighter for 

 the man who will arouse himself, 

 wake up to the changed conditions of 

 things, and take advantage of the 

 changes. One thing is certain, if you 

 are a bee-keeping specialist, if bee- 

 keeping is your business, you can't 

 afford not to 



Read the Review. 



It will lead you, and encourage you, 

 ind fill you vdth ideas, and tell you 

 how to do things — suow you how to 

 enlarge your business and make 

 money. 



Send $1.00 for the Review for 1904, 

 and long ere the year is out you will 

 ndmit that it was the most profitable 

 investment you ever made. 



W. Z. HUTCHINSON 



FLINT, MICHIGAN 



