94 



THE AMERICAN BEE-KEEPER. 



Ma3 



dertaking. Besides this, they are all 

 friendly to one another, and will work 

 harmoniously as a unit. 



It may be asked why no salaries are 

 paid the officers. If these men are 

 willing to give so freely of their 

 money, they should be equally willing 

 to give their time; besides if they 

 were paid salaries, many might be in- 

 clined to look .upon the whole thing as 

 a scheme on the part of the officers to 

 put money into their own pockets. As 

 it is, these men are really putting in 

 their time, money and energies, ex- 

 pecting no reward except such as will 

 come to them from the improved con- 

 ditions of bee culture. Only as honey- 

 producers are benefited, will any 

 benefit come to manufacturers, dealers 

 and publishers, yet a heavier bvirden is 

 placed upon them than upon the 

 actual honey-producer. The con- 

 tributions of the Board-members 

 alone will reach nearly ^i.ooo. 



Every one, will, of course, be inter- 

 ested in knowing what forms of ad- 

 vertising will be adopted. Mainly that 

 *of advertising in the daily papers and 

 magazines. (No advertising will be 

 done in the bee journals, as that 

 would be simply a waste of money). 

 Probably the first feature will be that 

 of killing, or removing, the false be- 

 liefs regarding the manufacture of 

 artificial comb honey. Large space, 

 perhaps one-fourth, or one-eighth 

 page, will be used in leading dailies, 

 a large heading reading something as 

 follows : 



$10,000 FORFEITED! 



Then will follow an explanation and 

 refutation of the matter, and the ofifer 

 of $10,000 as a forfeit to any one who 

 can show a sample of honey that 

 has been produced artificially. Of 

 course, care will be taken to word the 

 ofifer properly, so that no technical 

 advantage may be taken. The best 

 talent of the country will be employed 

 in preparing and placing the advertis- 

 ing. Many papers that publish these 

 advertisements will probably be will- 

 ing also to publish articles on bee- 

 keeping written with a view to in- 

 creasing the demand for honey. Pos- 

 sibly firms that print "oatent insides" 

 for other newspapers may be induced 

 to use such articles. 



At fairs and exhibitions, it may be 

 advisable to have educational honey 

 exhibits, together with the distribu- 

 tion of suitable literature. Possibly 



it may be well to put stereopticon lee 

 turers in the field; but, as has alread 

 been stated, newspaper advertisin 

 will be the main feature. 

 AN ENCOURAGING INCIDENI 



Let me tell just one little incidem 

 On the train while going home froi 

 the meeting, I fell to talking with 

 young man who occupied the sej' 

 with me. As we became somewhf 

 acquainted, I told him of the object c 

 my trip to Chicago, going soniewh? 

 into detail. In reply, he said, in sul 

 stance: 



"At our home we are fond of bii 

 cuit and pancakes, with honey ( 

 maple syrup. We send down to Vc 

 mont, to an acquaintance, to get tl 

 maple syrup, as that is the only wg 

 we can feel certain we are getting tl 

 pure article. We don't buy hon( 

 very often, because, while I had nev 

 heard how the story started, as y< 

 explain it, I had been lead to belie'' 

 that a good share, even of coir 

 honey, was manufactured stuff (mos 

 ly paraffine and glucose) and I didr 

 care to eat it. I am very glad to ha 

 met you and to have it proved to n 

 so conclusively that I can eat con 

 honey, and feel that it is the genui: 

 article." 



Friends, there are millions of m 

 and women just exactly like r 

 chance acquaintance, and, in t 

 language of the street, it is "up 

 us" to convince them of the error 

 their belief. If we could induce o 

 million of them to step into t 

 groceries tomorrow and each buy 

 pound of honey, what do you suppo 

 would happen? 



This is the work for us to do, and 

 is the most important work that h 

 been taken up in our line in many 

 long year. Every other industry 

 pushing its products upon the mar 

 ets by every means imaginable; a 

 we to sit supinely down and let ignc 

 ance, misrepresentation, and busines 

 enterprise, push our product off t 

 earth? See how new and unkno\ 

 things are pushed to the front by t 

 force of advertising; let us not 1 

 behind, but use this new force 

 modern business — advertising — 



push our delicious product into t 

 position it so richly deserves. 



Just a parting word: Don't wait 

 "see how it is going to turn out." 

 others are putting in their time ai 

 money for the good of the cause — 



