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156 THE AMERICAN BEE-KEEPER. August 



As will be seeu, tliere are particular eager and curious, but seemed some- 

 features about these articles which what awestricken with the idea of a 

 undoubtedlj' have a great deal to do whole barrel of honey. "A barrel ol 

 with their popularity, and a definite honey!" they would exclaim, "Whyi 

 business policy in presenting them to we sell honey in pound bottles aiifi 

 the public. Such goods are put up in it is not often called for at that. A 

 packages of moderate .size, so that barrel of honey would la,st us foi 

 they will all be used before they are years." If they had been supplied witl 

 apt to .spoil or deteriorate. Such eizes honey in small cans, probably it woulc 

 are also veiy convenient to handle, have met with a ready ^sale. 

 The size, most commonly used weighs Bottles, jars and tumblers are to< 

 about two pounds. The package itself expensive for the small quantity o 

 is as inexpensive as possible to prop- honey they contain, 

 erly preserve the goods contained. Mason jars are expensive and ari 

 Not only is the cost kept down, but not a popular package for grocerieSi 

 the purchaser is not worried about Lard paiks are clumsy and apt to t» 

 spending hi« money on something to sloppy, while square cans are es 

 be thrown away. The wrapper or pensive and are too larg'^. Most o 

 label is made of an attractive appear- these ve-ssels hold too much or to 

 ance with a few brief and striking little to become popular. What woul. 

 statements of the uncommon merits seem to be the logical retail i^ackag 

 of the goods enclosed, printed so as for honey is the inexpensive tw( 

 to catch the eye; and concise directions pound, round. frictio«-cap tin can. Th: 

 for use. The whole idea is to attract is now used for a great variety ( 

 and plea-se, and to convince the pur- goodc?. It is .similar to the commo 

 chaser. trmato can Avith the exception thsr 



The manufacturer .of such an ar- it is sealed with a pressed tin ])hi 



.tide Uvses every means to attract the which is forced into the opening, mal 



attention of the public to his goods, ing a perfectly tight joint. This ca 



Premium offers are often enclosed, and is cheap, of popular shape and siZ' 



he advertises in all classes of publica- it is easily filled, easily sealed ail 



tions. Advertising is a most important easily packed, and- could be display*) 



factor in pushing sales; and bringing to advantage on .shelves with otiU 



the ])ublic to your own way of think- canned stuf^. It would hold about thr» 



ing has been brought to a science, pounds of honey. 

 It is a matter for regret that this is A suitable label should be pastt 



a practical impo,ssibility for the aver- aroraid the can; and right here a 



age bee-keeper, or even associations some important points: The lat 



of bee-keepers, as any adequate cam- should be gotten up by some one coi 



paign of advertising would cost many potent and experienced. The print 



thousands of dollars. , matter should be bright and catch 



It is suggested that bee-keepers prac- and should state the merits of the a 



tice putting their product in market- tide in a brief and pointed manm 



able shape similar to that described, so that it might be read at a glance. 



There is no doubt that much better a few words might be added to t 



i-eturns may be had by putting honey effe.-t that honev is a natural foe 



in handy and attractive packages. Mr. coiLsists mainlv of grapesugar, and m; 



Seizor has been extremely successful i)p ^sed to advantage where otb 



in working out this idea in Philadel- sweets are injurious.^ It should al 



Pl^i^- be stated that honev is apt to becor % 



Most people living within easy reach golid with cold, but may be liquefi) fik 



of their grocers give orders every ^v the application of heat. The 



morning, buying only enough for the should be a space for the name of t 



needs of the day. Being in the habit variety' and the signature of the pi 



of buying in small quantities, for the fUicer, with the word,s. "Not genul 



advantage of variety, they do not care nnless this space is properlv filled." 

 to take honey in large cans or jars. Long-winded. prosy statemer 



The writer once attempted to dispose should be avoided, as they are seldc 



of a quantity of honey in St. Angus- read. 



tine. Carrying a sample of fine honey. If the public could once become f 



he visited each of the large retail gro- customed to such an article, small pi 



ceries. Proprietors and clerks all were ducers .should be able to dispose ^ 



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