CONSIGNING TO LARGE CITIES 



301 



If this method is followed, and the same grades of each product 

 are shipped under the same brands to the same firm, year after 

 year, the reputation of the goods will soon be established, and 

 there will be a distinct demand for them at prices considerably 

 in advance of those received for the same kind of goods shipped 

 indiscriminately to various dealers. 



The method of marketing just described, that of each individual 

 grower consigning his products to a commission man of his own 

 selection, but shipping in the same car with other growers (the 

 car being loaded under the supervision of a shipping association), 



Fig. 182. — Loading platform of Rocky Ford Cantaloupe Grow- 

 ers' Association, where every crate of cantaloupes brought in by the 

 growers is inspected before being loaded for shipment. 



is in operation principally at points within one or two days' run 

 from the market and where a number of different products rather 

 than some one specialty is grown. In regions where the production 

 of some one important crop has been highly developed, the ship- 

 ping association usually has full charge of the marketing, as well 

 as the loading of the cars. In some cases, and with certain products, 

 the grading and packing are done at a central packing house 

 under the supervision of the association (Fig. 181). In other 

 cases, the grading and packing are done by the grower according 



