70 BOARD OF AGRICULTURE. [Pub. Doc. 



wagon and a poor, dii'tily dressed man. It's business. The 

 best advertisement for the local grower is being *'a good 

 looker" in his business. 



Then advertise by putting a label on every package of stuff 

 you sell, stating what the variety is, what farm it comes 

 from, or any other information that seems essential to tell- 

 ing the people about your goods in as glowing colors as you 

 can and yet stick to the truth. Put in circulars with instruc- 

 tions how to cook, anything that will help encourage greater 

 consumption of your fruits. That is youi- end. It is aston- 

 ishino; what a retailer can do to develop the consumption of 

 fruits by the proper display. Take my own local city of 

 Hartford, and take New Haven, — Hartford nearly 90,000, 

 and New Haven nearly 130,000. In Hartford there are three 

 or four grocers who have made a specialty of displaying 

 their fruits in a most attractive manner. They have hired 

 fruit experts who don't do anything else but show the fruit. 

 They are making a beautiful show. The ladies go over and 

 look in the window, just as they do in the millinery store to 

 see the bonnets. Hartford in the last five j^ears has sold $3 

 worth of hio-h-o-rade fruit to every $1 of New Haven's, sim- 

 ply because a number of the dealers have made a display, 

 and are showing the people what they have and tempting 

 them to come in, while New Haven has not done as well. 



Your wholesale men in Springfield for a number of years 

 have been advertising the products that are coming. To- 

 morrow morning, I presume, you will find an advertisement 

 of what the jobbers in Springfield have to offer. The people 

 reading the paper will see strawberries on the market. Mary 

 is going to have a little party, and 3'ou ask the grocer if he 

 has those strawberries. No ; but he guesses he will get 

 some, and he does. So the retail man who advertises in the 

 paper creates a demand for the goods. 



But the grower, if he is seeking to sell at retail, should 

 use the local press to advertise his goods. Keep the peo[)le 

 talking about what is going on. They will pay the bill in 

 the end ; you can put it on the price of the goods. Make 

 your place attractive. Plant as man}^ flowers as you can. 

 Occasionally invite the people to come out and see. Wouldn't 



