74 GOOD SELLING IS A FARMER'S NEED 



premium, and where one can ship a guaranteed amount 

 for the entire year, or during the season, of a product 

 such as broilers, he can safely try for such a market ; but 

 where his output is limited, it is a waste of time. There 

 is often a home market which, with a little care, can be 

 developed in a satisfactory manner, and will pay the small 

 producer much better than the larger city markets. 



According to the poultryman's location and production, 

 he may choose any of the following methods of disposing 

 of his products : 



Selling direct to the consumer. 



Selling direct to the retailer. 



Selling to the commission merchant. 



Selling direct to the consumer offers the greatest returns 

 for the products, as all expenses of commission, etc., are 

 eliminated. This market is, however, usually limited, 

 unless a parcel post trade is secured in a city or village, 

 in which case he can usually develop a retail patronage 

 which will take his entire output. 



The most satisfactory method of selling direct to con- 

 sumers is to supply hotels, restaurants and clubs, they 

 usually contracting for the entire output, for which they 

 are generally willing to pay a premium, and it is much 

 easier to ship the entire production to one place at certain 

 definite times than to spend much time and labor in divid- 

 ing the same amount among many small consumers. 



In many cases it will be possible to sell one's eggs and 

 dressed poultry direct to some retail grocer, who in turn 

 will be glad to get them and pay a good price, as he can 

 sell them to his high-class trade, and, knowing that they 

 are perfectly fresh, can develop a good business for the 

 poultryman. It may be necessary to go to some distant 

 city or distributing point to find this market, but it will 

 always pay, when once secured. 



Make every customer a friend, and each will bring 

 you another customer. The endless chain will then be 



