MARKETING 



i6g 



(2) The appearance of the package counts for much 

 ,n making satisfactory sales. Is it neat, rather than 

 clumsy? Is it bright in color instead of dull and dingy? 

 Does it add to the attractiveness of the vegetables, mak- 

 ing the display more pleasing? 



FIG. 45. POPULAR PACKAGES 



a. Well-braced f -bushel basket; b, 2 or 4^quart basket, one of the best retail 

 packages; c, half -bushel basket with cover. 



(3) Is the package a satisfactory carrier? Do the 

 vegetables reach the market in first-class condition? The 

 package must be adapted to different seasons of the year; 

 i. e., in summer it must provide proper ventilation, in 

 winter thorough insulation against cold, but at all times 

 it must furnish the best possible protection against 



FIG. 46. POPULAR PACKAGES 



a, Half-bushel picking basket; b, bushel picking basket, also used in some section* 

 tor marketing; c, bushel basket with cover for shipping. 



