MARKETING 



183 



consumer, because the gross receipts will be larger than 

 when selling at wholesale. The most common methods 

 are to sell from house to house or in a city retail market. 

 When either of these plans is used, it is mainly a ques- 

 tion whether the time of man and team when thus en- 

 gaged are worth more than when employed at home in 

 giving the crops better care or in cultivating a larger 

 area. It is doubtless true that many gardeners minimize 



FIG. 57. MOTOR BOAT USED BY A LONG ISLAND 

 MARKET GARDENER 



profits by spending too much time seeking buyers of 

 small lots. 



When selling from house to house it is imperative that 

 the goods be first-class in every particular, and thus make 

 it possible to build up a regular trade. To retain cus- 

 tomers it is also important to make trips every week 

 throughout the year. It may be necessary to go daily in 

 the summer and from one to three times a week at other 

 seasons. Since consumers must not be disappointed, 



