MARKETING l8/ 



237. Distribution. The question of distribution is one 

 of the most important and most difficult problems in 

 commercial vegetable gardening. The main cause of 

 market slumps is uneven distribution. The supply of a 

 given vegetable may be meager in one city and plentiful 

 in another. Were the crops of the country as a whole 

 evenly distributed, slumps and extremely low prices 

 would seldom occur. The individual should do all in his 

 power to prevent crowding the market, but he is practi- 

 cally helpless in most instances. It is a question for 

 organizations to deal with, and it is considered more fully 

 in the next chapter on co-operative associations. 



