The Canadian Horticulturist. 



395 



the following spring. The soil in which the seed is to be sown should be light 

 and porous, kept moist and partially shadowed. Linden seeds will never push 

 up through a hard crust of clay. 



After growing one year in the seed-bed, the seedlings should be set out in 

 nursery row to grow for two years, after which they should be planted where 

 they are to remain. 



When transplanted quite young and of small size, the linden grows and 

 thrives much better than large-sized trees partly deprived of their fibrous roots 

 when being lifted. 



Cataraqui, Out. D. Nicol. 



REPUTATION AND VALUE. 



HE way to sell good grapes for what they are worth, is to so 

 put them up and brand them that anyone may know at a 

 glance that they are good grapes. For a good, honest 

 article the consumer is not only willing to pay a price based 

 upon the value of the goods, but also a considerable margin 

 for the assurance that the commodity is all right. This fact 

 is proven by the history of hundreds of well-known brands of various com- 

 modities. Brands that have become household words. In the case of grapes, 

 what does this involve ? It simply requires that the brand placed upon good 

 fruit never be allowed upon any but good fruit, that the trade mark be suffi- 

 ciently conspicuous to tell its own story, and sufficiently familiar to consumers 

 to be recognized and understood at a glance. No one doubts that the first 

 requirement is good, well-packed fruit, that will pass a rigid, impartial inspection. 

 But such grapes may knock about the market and sell for third-rate price, if 

 they are not so branded as to assure the buyer of their quality. Each package 

 must vouch for its contents, and tell a story so plain that no one can fail to 

 understand it. When it is generally known that only good grapes are packed 

 under a certain brand, that brand will bring several cents per basket more than 

 equally good fruit, sold under an unknown brand. If this is true — and anyone 

 can confirm it who will closely observe the marketing of commodities sold under 

 special brand — it is a very significant fact to grape growers. But how may the 

 millions who consume Concord grapes be made to know that only good fruit is 

 packed under a certain brand ? It would be practically impossible for a single 

 grower, even though he produced several carloads, to make his product familiar 

 in all markets. But through a union controlling the product of thousands of 

 acres it is a comparatively simple matter. It requires only the exercise of such 

 business sense as dictates the management of hundreds of enterprises, where 

 special brands of goods are produced. — Fruit Trade Journal. 



