MASS/VCHUSETTS DEPARTMENT OF AGRICULTURE 

 Dlvioion of Fairs 

 Prizes for Agricultural Exhibits 



PROKOTION^^ L PROGRAM 



This program will be on a commodity by conmodity approach of our Agricultural 

 Industry (one each year) for the purpose of increasing the consuraption of Massachu- 

 setts agricultural products and to strengthen the agricultural fairs of the State. 



1, Through a program of promotion for the specific commodity chosen, focusing 

 its direction toward a climax at the fairs, 



2, The commodity will be selected by the directors in the Department of Agriculture 

 with the approval cf the Commissioner (and the knowledge of the Board of 

 Agriculture) . 



3, This should serve as a background for a theme at each fair during the year. 

 U, All fairs participating will receive promotion, publicity, and advertising, 



such as press releases, ads, radio, and TV spots, etc, 



5, Fairs will he placed in four classifications; 



A Major or County - all major and county fairs are eligible, 



B Community - those •/nich include flover?, fruits, vegetables, and canning are 



eligible, 

 C 4.-H and Youth - those vjhich include flowers, fruits, vegetables, and 



canning are eligible. 

 D Grange - those which include flov/ers, fruit, vegetables, and canning are 



eligible. 



6, Each fair participating will be judged. Prizes to be offered in two sections 

 (east and v/est of Worcester) in each classification, 



A $500 



B $300 



C $200 



D $100 



Best in State $1,000 

 Any fair meeting the requirements, in the opinion of the judges, will receive the 

 following remuneration: 



A $100 



B $75 



C $50 



D $33 



7, These prizes will be offered .■li ,\. the stipulation that money received will be 

 used only to promote and improve agricultural exhibits. 



8, This program will be under tne direction of the Director of the Division of 

 Fairs and the co-operating Direct'T whose commodity is chosen. 



9, This program will be financed from the Agricultural Purposes Fund, Section 2(b) 

 of Chapter 128 of the General Laws. 



The Score Card: 



Originality 30 points 



Quality 30 points 



Educational value to public 25 points 

 Arrangements and general effect 15 points 

 , ^Total 100 points 



