Annual Report -10- 



The New England Produce Center, a privately owned market, has 

 incorporated all the most modern features for handling fresh pro- 

 duce from all parts of the United States and the world. 



Our Boston market investigator is charged with gathering 

 marketing data from this market center. He starts work early in the 

 morning during the peak of wholesale market transactions, collect- 

 ing the day's receipts, prices and market trends from nearby sup- 

 pliers and commission houses, makes reports on the market by tape 

 over telephone for radio and television transmission, as well as 

 calls to other radio stations in other ITew England states for quick 

 dissemination. 



Back at the office, he completes his resume of the market by 

 calling chain store headquarters to wind up the Boston Market in- 

 formation, after which he exchanges information with the Federal 

 market reporter on nearby receipts for comparison with competing 

 shipments from out-of-state sources. This friendly cooperation 

 makes for efficiency in reducing duplication between federal and 

 state sources. 



After all statistics and market trends are gathered, a daily 

 Boston Wholesale Market Report is edited and mailed to a large 

 subscription list in cooperation with the New England Vegetable 

 Growers Association. This report also includes each week a summary 

 of the previous week's produce receipts and a comparison with the 

 corresponding week of the previous year. 



During the peak marketing season for local produce during 

 August and September, midweek F.0.3. Massachusetts farm prices 

 together with crop notes are featured in the Boston vrholesale 



