Annual Report - 13 - 



prepared estimates on 48 vegetable crops regarding planting intent- 

 ions, harvested acreage, lost or abandoned acreage, yield, prices 

 received by growers, value and production. Acreage estimates were 

 prepared by counties. 



This project also provided data shov/ing the importance and 

 change in usage of several market outlets. Price estimates and 

 market supplies were classified as to retail and wholesale usage 

 and data was also given on produce sold at roadside by the pro- 

 ducing grower (retail) and sold to other roadside stands (wholesale), 



Our Roadside Marketing Program was again successful in up- 

 grading the quality of perishables in all types of roadside stands 

 across the state. 



Funds for the Milk Flavor Program, Vegetable Crop Survey, and 

 Roadside Stand Programs were matched with funds from the USDA's 

 Agricultural Marketing Service under provisions of the Agricultural 

 Marketing Act of 1946. 



During the year, personnel attended and participated in local, 

 regional and national marketing meetings which again proved valuable 

 in- keeping the staff aware of the latest in marketing techniques. 

 Among these meetings were the following: Northeast Market Directors' 

 Meeting at Hartford, Connecticut; TTortheast Seed Control Officials 

 Meeting at Portland, Maine; and many state fruit and vegetable 

 association meetings throughout the year. 



The Division of Markets is charged with the responsibility of 

 promoting and publicizing Massachusetts farm products. In addition 

 to the normal information, promotion was carried out through nev;s- 

 papers, radio, television and speaking engagements by the Division's 

 personnel. 



