Canadian F'orcstrij Journal, May, 1917 



1115 



tendent, William Henderson: directors: 

 J. McClelland, John First brook. \1y. 

 W. H. Howitt, and Sidney T. Smith. 

 The officers and directors of the 

 general council comprise fourteen 

 members from Winnipeg, Hamilton, 

 Port Arthur, Ottawa, Montreal, and 

 Toronto. 



INTERNATIONAL BIRD TREATY 



By the recent treaty relating to 

 migratory birds, negotiated between 

 the United States and Canada and 

 ratified by both governments, more 

 than one thousand species and sub- 

 species of the most valuable birds of 

 North America will be protected from 

 the Gulf of Mexico to the Arctic 

 Ocean. 



All that remains to complete the 

 work of migratory bird conservation 

 in this country is the passage by Con- 

 gress of an enabling act to carry out 

 the provisions of the treaty effectively. 

 The efforts of those men who have 

 been responsible for this far-sighted, 

 international agreement are deserving 

 of country-wide recognition. 



— ''Our Dumb Animals' 



FOREST GUARDING IN B. C. 



(Vancouver Sun). 



All who have an interest in the wel- 

 fare of the province will be glad to 

 learn that more attention is to be 

 given by the provincial government to 

 forest protection. Though money is 

 scarce it must be found for forest 

 conservation. Canada lost by forest 

 fires in 1916 S9,000,000, more than 

 six times as much as has been spent 

 on forest protection work. Most of 

 these fires were preventable. In Brit- 

 ish Columbia, owing to the efficiency 

 of the forest protection service, and 

 to somewhat more favorable wea- 

 ther conditions, the number of fires 

 last year w^as only about half that 

 of the previous year. Yet the loss 

 was very considerable and a better 

 protection service would have meant 

 fewer fires and less fire loss. Money 

 devoted to the extension of forest 

 protection is well spent indeed. 



The presence of a protective force, 

 the construction of trails, and look- 

 out towers connected to headquarters 



by telephone, are merely for the pur- 

 pose of dealing efficiently with the 

 (ires that break out. A more import- 

 ant measure is to reduce the quantity 

 of dry material on the forest floor, 

 reducing the danger of fire, and dim- 

 inishing the heat of fires that do start, 

 so that less injury is done to the trees 

 and soil. 



PUBLICITY AND LUMBER 

 SALES 



The value of advertising in the 

 lumber field was brought home to 

 the North Carolina Pine Association 

 at its recent annual convention by 

 the report on advertising and the 

 other work of the promotion depart- 

 ment. The association is convinced 

 of the value of advertising, and its 

 devotion of a part of the advertising 

 fund to newspapers has been an im- 

 portant feature in the new field of 

 lumber advertising to the ultimate 

 consumer, a campaign now spreading 

 through all the lumber associations of 

 the country. The experimental work 

 with the newspapers was in Sunday 

 editions. Over 100,000 pieces of mail 

 matter were sent to architects and 

 contractors, and nearly 65,000 to 

 retail lumber dealers. The answers 

 received from advertisements were as 

 follows: — 



From technical and special 

 circulation magazines from 

 March 1. 1916, to Feb. 28, 



1917 3,773 



From Sunday newspaper ad- 

 vertisements 1 ,756 



From farm paper advertise- 

 ments 2,082 



NEWS AND VIEWS 

 WANTED! 



Readers will greatly assist the 

 Canadian Forestry Journal by 

 sending to the Editor news and 

 pictures of private woodlands, 

 unusual stands or single speci- 

 mens of trees, or such other 

 subjects as may be judged of 

 general interest. 



♦ . — 



■Ml M 11 ■■M-— IWi i| 



