Canadian Forcstrij Journal, June, 1U17 



1167 



Printer's Ink as a Fire Preventive 



The willingness of leading Can- 

 adian firms to co-operate with the 

 Canadian Forestry Association in in- 

 serting special advertisements in local 

 papers setting forth the need for 

 "Thrift in Forest Fires" this year is 

 one of the most gratifying evidences 

 of an awakened public spirit. 



The Association submitted to four- 

 hundred lumber and other wood- 

 using firms a special form of adver- 

 tisement, suggesting that it should 

 take the place of the firm's regular 

 ad. twice a month until September 

 next. 



With what good spirit the firms in 

 question accepted the suggestion may 

 be judged from the following excerpts 

 representative of numerous letters re- 

 ceived. Incidentally, it will be noted 

 that many newspaper publishers have 

 benefitted by the plan in the creation 

 of new advertising customers. The 

 excellent efTect upon public sentiment 

 in all the provinces, is self-evident. 



From Dominion Match Co., To- 

 ronto: — "We are entirely in sympathy 

 with the splendid work your associa- 

 tion is doing in fighting the waste of 

 forest fires. 



We do not advertise very extensive- 

 ly but we will provide for the inser- 

 tion of the 'copy' you sent us in a 

 number of Canadian papers." 



From Keewatin Lumber Co.: — 

 "We have your favor of recent date 

 enclosing advertisement copy which 

 we will be pleased to have inserted 



in the three local papers in which we 

 are carrying an advertisement." 



Colonial Lumber Co., Pembroke, 

 Ont. :— "I will have the advertising 

 enclosed inserted in a Pembroke news- 

 paper. The idea, I think, will pro- 

 duce results." 



Schofield Paper Co., St. John, N.B. 

 — "The only paper that we have any 

 regular space in is the Maritime 

 Merchant of Halifax and we will in- 

 sert the copy there as requested." 



The above letters suffice to illus- 

 trate how, in many parts of Canada, 

 the advertising plan was carried out 

 by the help of vigilant local firms. 



BLISTER RUST QUARANTINE 



The U. S. Secretary of Agriculture \^ 

 has amended the white pine blister 

 rust quarantine promulgated April 

 21, 1917. This amendment is made 

 effective May 1, and prohibits the 

 movement of white pines and black 

 currant plants from the New England 

 states to points outside of New 

 England. This action was necessi- 

 tated by the considerable movement 

 now under way of possibly infected 

 white pines, and to a less extent, 

 black currants, from New England to 

 states lying west and south. Both of 

 these plants are important carriers 

 of the blister rust disease, and most 

 of the states to which these shipments 

 were being made have state quaran- 

 tines prohibiting the entry of such 

 stock. 



