LUTHER BURBANK 



advantage of the advertising done by the first, and 

 quite possibly make as great a profit as the pro- 

 ducer and the original introducer. And each local 

 nurseryman may in turn take up the work of 

 distribution, supplying the local demand. 



So the few feet of grafting stock that the 

 original plant developer sold for a mere fraction 

 of what it had cost him to produce the new 

 variety, have within a few years multiplied to 

 make up the thrifty branches of scores or hun- 

 dreds of orchards, until every one who desires the 

 fruit is supplied, without an additional cent com- 

 ing to the pocket of the originator. 



This was what I had in mind when I intimated 

 in the beginning that the most successful new 

 fruits, which bring fortunes to a large number of 

 dealers and growers, may represent financial loss 

 to the originator. 



INCIDENTAL PROFITS FROM THE NEW PLUM 



Not to dwell unduly on this aspect of the sub- 

 ject, however, let me point out a little more in 

 detail some of the benefits conferred by new 

 fruits having exceptional merits. 



For example, a fruit may make an exceptional 

 profit for the grower merely because of the fact 

 that it comes into bearing very early in the 

 season, before the market is glutted with fruit of 

 other varieties. 



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