LUTHER BURBANK 



less than the Burbank at $1.00 a crate, owing to 

 the difference in the productiveness of the two 

 varieties. But, in point of fact, the Tragedy, even 

 with its small production, averages (according to 

 the returns of last year) only 19 cents a crate more 

 than the Burbank. And of course the Burbank was 

 one of my early introductions. Some of my 

 newer plums quite outclass it in selling value. 



All of the most successful of my new plums 

 are early bearers and produce large and attractive 

 fruit. The purchaser desires a large, high-colored, 

 handsome fruit, and he is not disappointed if he 

 finds that it has excellent quality also. 



Then, in order that a fruit shall earn money 

 for its grower, it must be adapted to stand ship- 

 ment to a distant market. Many beautiful plums 

 lack this quality and as a consequence never have 

 been, or can become, valued fruits for commercial 

 shipping by the carload. 



But my new plums have been developed with 

 this need constantly in mind. I have recognized 

 that a fruit to become of importance for shipping 

 long distances must have a number of qualities 

 that hitherto have not been required in fruit. It 

 must be of texture that will not break down in 

 handling and shipping; it must retain its flavor, or 

 even have improved flavor if picked before it is 

 quite ripe; and it must remain firm and hard not 



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