LUTHER BURBANK 



only throughout the long journey but during sub- 

 sequent days until it can be placed among the 

 retail distributors. 



Very few plums in existence to-day are wholly 

 up to these standards of excellence. The Wickson, 

 one of my early introductions, fulfills these condi- 

 tions better than any other plum hitherto pro- 

 duced. But there are several among my pros- 

 pective introductions that will excel even the 

 Wickson. 



Often one new character in a plum, prune, or 

 plumcot doubles its earning capacity. The ship- 

 ping qualities of the Wickson; the color of the 

 Santa Rosa; the flavor of the Geewhiz or Nixie; 

 the bloom of the Plumcot which enables it to be 

 placed on the market as fresh in appearance as 

 when first taken from the tree these are examples 

 of characteristics that double the earning capacity 

 of the fruit. 



Incidentally, we must not fail to note that 

 improved varieties of plums and prunes have 

 greatly enhanced the earnings of the transporta- 

 tion companies. Where fruit is shipped by the 

 carload, it can be handled economically by the 

 railways, and as transportation is an essential 

 link between the producer and consumer, there is 

 no difficulty experienced by the common carriers 

 in securing an adequate price for their work. 



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