THE APPLE 65 



packed so closely and solidly in the hold of the vessels 

 as to heat, and if they are shaken about they strike 

 more solidly than when in barrels. Yet because of the 

 ease of handling, the smaller package and the fact that 

 the box contains nearer the amount that is required 

 for immediate consumption, the box will in time be 

 sure to come into more general use. 



MARKETING APPLES 



In seasons of scarcity the crop of apples is not 

 sufficient to supply the demand for home consumption 

 and in seasons when the crop is large our people could 

 consume it if it were distributed to all parts and eco- 

 nomically handled. Every season more or less quantity 

 is shipped to English or other European markets, and 

 when it is of good quality and well packed it often 

 brings paying prices. The first and most important 

 condition of success in shipping apples to foreign mar- 

 kets is good quality, the second is firm fruit, and the 

 third is good packing. Fruit put into either of these 

 markets in the above conditions is sure to sell at paying 

 prices. The quantity shipped from America in the past 

 has varied from 81,552 to 3,395,594 barrels. The con- 

 ditions of the foreign markets vary much according to 

 the crops at home and the quantity of fruit that is 

 shipped at one time, and another thing that is against 

 English or European trade is the fact that the fruit is 

 sold at once on receipt, no matter how much there 

 may be in the market at the time, there being no facili- 

 ties for holding it over until the surplus is worked off. 

 When our shippers will have agents at the ports of 

 shipment, with facilities for holding the fruit in case 

 of surplus, prices can be maintained and almost certain 

 profits be realized. 



The home market, however, is the one that we must 

 depend upon for the consumption of our apple crop, 



