22 PlSir AM) GAME COMMISSION 



CONSERVATION EDUCATION 



Diirin.i: tlic l)ii'iiiiiiiin. greater emphasis was jilat-ed on better eoopera- 

 lioii with tlie State Departiiient of Education and the state colleg'es and 

 schools. Five leatlets were prcpaiM-d and puhlislied : "California Valley 

 Quail." "TJeaver, " "Salmon," •'Trout," and "'Striped Bass.'' All were 

 written and styled for the fourth and fifth yi'ade levels, and each con- 

 tains a color pi-iid of the species, and maps or sketches to illustrate the 

 text. Distribution is handled by the Bureau of Textbooks and Publica- 

 tions of the Department of Education. Response from teachers has been 

 ti-ememlons. with i-eijuests for "more leaflets on more subjects." 



Three of tin- division's motion ])ictures were re-edited and the nar- 

 rations rewritten, especially for use in schools. These have been given 

 "XX-Excellent" ratings by the Audio-Visual Division of the State De- 

 lia rtment of Education and are being widely used. 



Active ])ai'ticii)ation by the sujjervisor in conservation educational 

 coiifiM'euces, with lectures and j)icli!i-es at woi'kshops conducted by the 

 various state colleges, and at teachers' institutes held in many counties 

 has undoubtedly aided in furthering the i)r()posed program of integrat- 

 ing the teaching of consei'vation of natural resources in the schools and 

 state colleges of Calilornia. 



PUBLIC INFORMATION SECTION 



rsini: priiiiai-ily the mass information media, the public information 

 section attciiipis to infoi-m and educate license buyers and the general 

 public roucei-ning their ol)ligati<)ns toward fish and game conservation. 



To better fnltill this mission, headquarters of the public information 

 officer was transferred from Sacramento to San Francisco in March, 1049. 

 The new location permits easier contact and closer liaison with important 

 news medi;i. di\ision pei'soiniel. and the connnercial fishing industry. 



The l!t49 Legislatui-e authorized the appointment of an editorial 

 assistant in tlu' information section. Partly because of a shortage of 

 rligiblcs willJM'j to accept the com pa i-at i vely low salary, the post was 

 not filled on a permanent basis. 



A majoi" step toward standardizing th(^ information program was 

 a('complishe(l in the spiiu'j ol' 1!)}!). At that time, the ]niblic information 

 officer took (»ver the duties of distributing publications which were for- 

 merly- handled from fi\i' or moi-e sej)ai"ate places. Aside from technical 

 matters, the section now handles state-wide distribution of bulletins, 

 |)nblicat ions, plioto;ji-aplis. maps, and absti'acts of regulations. In addi- 

 tion, most telephone e;ilK and lettei's re(|uesting general information re- 

 ceived at the S;in f'raiieiseo oftiee are pi-ocessed, as are recpiests foi" back 

 issues of ('(ilifuniiii Fish inid dunir. tlie (piarterly magazine. These 

 duties ai-e perlorme(| by an intermeiliate stenographer-clerk at San 

 I''raneisco. 



Since inaui^nrat iu'j the standardized dist I'ibut ion pi'ogram, an aver- 

 age of .").()()() ])ieces of literature were distributed by the section each 

 month. .Mail re(|iii'sts averaged loO |)er month, telephone requests 125 

 per month, and personal reepiests at the counter, 200 per month. In 

 addition, literature was pi-ovided for disti'ibution at division of^ces and 

 license agencies, and at fairs and spoi'tsmen's shows. 



