OVERCROWDING 119 



better than the ordinary market prices for the surplus 

 birds and eggs. 



One of the hardest problems for the inexperienced 

 to solve is how to sell the surplus fancy stock at the 

 best advantage. It is unreasonable to expect the 

 buyers to know about his surplus unless he tells 

 them about it. Every poultry raiser who expects to 

 sell fancy poultry at good prices must of necessity 

 spend some money for advertising. How is any one 

 to know that he has anything to sell unless he 

 announces the fact? 



First of all, the breeder must know when to adver- 

 tise; second, how much to spend for advertising; 

 third, where to advertise, and last but not least, how 

 to close the sale when the inquiry is made. Sales- 

 manship cuts some figure in the successful disposing 

 of surplus birds or fancy eggs. The most successful 

 poultry sellers are those who know how to follow up 

 an inquiry. 



The amateur must also keep in mind the fact that 

 every bird he raises cannot be sold at s a fancy price. 

 Although the original stock has come from the best 

 strain and has been mated for the best results as to 

 standard requirements, etc., there will still be speci- 

 mens unworthy of demanding the better prices. 



Like does not always beget like in fancy stock 

 raising; the best often produce only birds of ordinary 

 quality, lacking in many points necessary to make 

 them good birds to breed from. The breeder who 



