ESTABLISHING A BREEDING HERD 73 



To get the individuals proper mating, feeding and care 

 are absolutely necessary. To gain a reputation advertis- 

 ing is resorted to and there is said to be no better adver- 

 tising -than to be able to win at the big shows. 



If sufficient capital is available, and one has not the 

 necessary judging ability, he can buy noted outstanding 

 herd specimens both in sires and dams, and thus be able 

 to sell pure bred stock. This, however, is not the test of 

 the true breeder, but is more in the nature of a dealer's 

 method of doing business. A true breeder is one who 

 can judge accurately as to future requirements and can 

 mold the type and improve the breed in accordance with 

 such ideals. 



