REPORT OF THE FISH AND GAME COMMISSION. 



107 



Several public hearings have been held under the auspices of this 

 bureau. Through meetings of this kind the commission is able to obtain 

 an expression of public sentiment exceedingly valuable in the adminis- 

 tration of game laws. Free discussion of the points at issue has in each 

 instance resulted in a better understanding between the hunter and 

 fisherman and the commission (see Fig. 64). 



Fig. 64. Interested listeners at a hearing on salmon and trout, held at Santa Rosa, 

 February 9, 1916. Photograph by H. C. Bryant. 



Publicity. 

 The bureau has relied largely on California Fish and Game as a 

 medium of publicity, but further efforts to gain publicity for the state 's 

 game resources and the work of the commission have been made. A 

 series of twenty articles on ' ' California Game Resources ' ' was furnished 

 the San Francisco Call and Post. This series dealt with various game 

 fishes, birds, and mammals of California and the distribution, recogni- 

 tion marks, habits, status, and value of each for food and sport, was 

 given. This series of articles was simultaneously published in the Los 

 Angeles Herald and subsequently in about twenty other newspapers. 

 The bureau stands ready to furnish any other newspaper with a similar 

 series of articles. The bureau has also kept in touch with such central 

 news agencies as the Associated Press and United Press, and numerous 

 mimeographed news letters have been sent to all of the newspapers of 

 the state. Evidence of the effectiveness of the news-letter plan of 



