TWENTY-NINTH BIENNIAL REPORT. 15 



completely impossible owing to cumbersome, antiquated methods. A 

 rigid budget system has been installed and each department and bureau 

 is on a definite yearly allowance, checked by quarterly estimates of 

 needs. I am happy to say that the first six months' experience since 

 reorganization has shown that we were able to keep within our budget 

 alloAvance. 



BUREAU OF EDUCATION AND RESEARCH. 



This bureau formerly included in its scope the publicity work of 

 the Commission, but under the reorganization this has been delegated 

 1o a separate bureau. The bureau remains under the able leadership 

 of Dr. H. C. Bryant, and now devotes itself entirely to the educational 

 program of the Commission and such research problems as have to 

 do with vertebrate zoology and food of birds and animals. The work 

 of the bureau has been facilitated by extending to it increased financial 

 allowance, so that Dr. Bryant now has a regular assistant who can aid 

 in his lecturing and act as librarian for the Commission. This bureau 

 has already purchased the best of the available motion picture films of 

 California fish and game subjects, and is publishing educational 

 booklets as rapidly as possible. The reorganized Commission lays great 

 stress upon its educational campaign, and as time goes on we expect to 

 mcrease greatly the scope of this bureau. Our plans contemplate the 

 removal of the bureau's headquarters from Berkeley to the San Fran- 

 cisco office of the Commission in order that its library and other data 

 and material will be available for the use of the officers and needs of 

 the Commission, and so that the executive officer and other branches 

 of the Commission may keep fully in touch with our educational pro- 



gram. 



BUREAU OF PUBLICITY. 



For many years the Commission has suffered through lack of proper 

 publicity. A large portion of the publicity contributed mainly through 

 unauthorized channels was term'ed propaganda by the newspapers and 

 promptly turned down. Our first effort, therefore, was to secure a 

 real newspaper man to head this important branch of our work. We 

 were fortunate in securing Major Rolin G. Watkins, who is a specialist 

 along .this line, and he has ably conducted this bureau. His detailed 

 report is appended and shows how we are reaching the people of the 

 state. Formal instructions have gone to all departments and employees 

 of the Commission that no publicity must emanate from any of 

 them without going through the executive office to see that it is con- 

 sonant with the policies of the Commission. We are thus able to cen- 

 tralize responsibility and the policy of the Commission is not 

 jeopardized. Major Watkins' sole instructions in his publicity work 

 were to tell the people of the state wdiat we are doing and what we 

 expect to do in the future and to avoid anything in the nature of 

 propaganda. It has been his principle, therefore, to write stories of 

 activities carrying a human interest value. 



To build up the morale of the employees of the Commission, to unify 

 the personnel and to infuse a spirit of pride in being a part of a 

 large organization that is doing things, it is part of the duty of this 

 bureau to get out once each month a "Service Bulletin," which is 

 mailed to every employee of this Commission. Through the Bulletin, 



