THIRTIETH BIENNIAL REPORT 81 



While there are no exclusive releases, a policy has been made that in 

 the cases where a newspaper or news agency decides to develop a story 

 "on its own" every assistance is given to make the story a success. 



An arrangement has been made with the various San Francisco and 

 Oakland radio stations to broadcast important messages in cases of 

 emergency. While we have taken advantage of this offer only once, 

 when we covered the state with an appeal not to kidnap young fawns, 

 it is an important contact, and may be used at any time when Ave have 

 an urgent message to get before the people of the state. 



Through a working agreement with the International News Reel, the 

 Hearst weekly news film service, we are assured that camera men from 

 this service will work with us on any worth-while story, and see that the 

 films are given general circulation. 



A part of the work of the director is the gathering and editing of 

 material for the Service Bulletin, issued monthly to the employees. 

 The bulletin is growing in size and popularity each month. 



Through associations made during the third annual convention of 

 employees the director has formed a close alliance with the deputies 

 in the field, and they are all very helpful in securing information needed 

 to continue the work of informing the public of the activities of the 

 division. 



The convention held February 28, 29 and March 1, was highly suc- 

 cessful. The field men went back to their posts much impressed with 

 what was learned in the three days of intensive work done here, and 

 the director of public relations was glad to be able to be of some help 

 in the handling of what proved to be a very fine meeting. 



The bureau has operated on an economical basis, expenses have been 

 reduced to a minimum and the year ends with a surplus on hand in the 

 budget allowance made for the past year. Whenever it is possible 

 through cooperation with newspapers, organizations and individuals 

 to secure necessary results without expense to the division, it is done 

 and only such expenses are incurred as are for the best interests of the 

 work at hand. 



With the continued operation of the bureau on progressive lines, and 

 by the maintaining of the good contacts established and the constant 

 striving to make new ones, it is thought this bureau will function even 

 more efficiently and carry out the important work of advising the people 

 of the state regarding the activities of the Division of Fish and Game 

 in a much more extensive manner during the years to come. 



The value of good publicity can not be doubted. The bettering of 

 relations between the division and those organizations and persons that 

 are interested as well as those who have not as yet learned it is vital for 

 them to be interested in the conservation and protection of our natural 

 resources is of paramount importance. 



Plans are under way to extend the activities of the bureau when and 

 wherever possible, and with the continued cooperation of the newspa- 

 pers and other agencies throughout the state, it is reasonably expected 

 that the bureau will grow in importance and earn increased respect not 

 only for its activities but for the Division of Fish and Game. 



6 — 63870 



