TIIIKTV-SKCOND I'.IKNNIAL REPORT 45 



PUBLICATIONS 



California Fish and (Ia.mk, (|iiarterly publication of lh<' division 

 has maintained in so far as possible the high standard set by the present 

 chief's predecessor in office. Great care has been taken to make the 

 magazine one of first impression where only original articles are 

 printed with the exception of those items of historical interest which 

 for salient reasons were never used. An effort has also been made to 

 limit the size of the quarterly. It was found that from the mass of 

 material submitted for publication, the increase in size was becoming 

 noticeable and that in the interest of economy a limit should be set. 

 In the future, 100 pages will be the maximum to which the magazine 

 shall be brought. 



The mailing list has been completely revised during the biennium 

 and plans are being made to place the magazine on a subscription basis 

 during the coming few months. 



A new game bulletin, "Quail of California" by Donald D. McLean 

 was published and received enthusiastically by the State. 



Handbills, previously mentioned, which were distributed at the 

 State Fair covered some of the high lights of the conservation work of 

 the division in this State. 



James Moffitt is at the close of the biennium preparing for publica- 

 tion an elaborate treatise on the duck situation in California. 



publicity 



Newspapers and magazines throughout the State have given this 

 department exceptional cooperation, all seeming to be desirous of keep- 

 ing the half million hunters and anglers of California informed of the 

 activities of the division. 



Two and three press releases per week, running as high as nine 

 stories are made from the San Francisco office ; a weekly release of 

 two stories prepared by this bureau is made from the office of D. H. 

 Blood, Director of the Department of Natural Resources, and frequent 

 releases made from the Los Angeles office to handle activities in the 

 southern district. 



Cuts depicting wild life propagated, protected and distributed by 

 the Division of Fish and Game have been sent to the press and maga- 

 zines and these have received splendid attention. 



Special articles have been furnished all papers and periodicals 

 requesting them and proper illustrations provided where desired. 



Radio broadcasts have been numerous and this field is being given 

 especial attention and stations are now seeking information from this 

 division. 



Working with the Bureau of Education and Research, the Pub- 

 licity Department has set before the readers of this State much that 

 has been of an educational nature, and statistical reports that indicate 

 the scope of the work of the division have been given wide circulation. 



Contact with publishers of the State press has been extended and 

 the most cordial relations exist between these and the Division of Fish 

 and Game. 



