12 PISII AND GAME COMMISSION 



Films and projection etiuipineiit Avere supplied for the San Fran- 

 cisco, Sacramento and Los An<ieles offices. 



Showings by personnel of these offices and b}^ loans approximated 

 the following: 



Schools . 210 



Sportsmen 's clubs 135 



Service organizations 175 



Other groups 70 



590 



Attendance at these showings and at meetings where our personnel 

 were requested to speak on definite topics is estimated at close to 97,000 

 men, women and children. 



Plans are under way for additional films, and revisions of some 

 present subjects, in order to obtain greater use in school classes, and 

 increasing the knowledge of California's wildlife resources and the 

 division's activities in conservation, propagation and management. 



PUBLIC INFORMATION 



Despite the personnel turnover, the public information section of 

 the division was considerably improved. The need for a vigorous infor- 

 mational program was recognized, and the support of the various bureaus 

 of the division was given in supplying data of interest to sportsmen and 

 laymen. 



The press release ' ' Outdoor California ' ' was expanded from a one- 

 page affair to an average of five mimeographed pages per week with a 

 mailing list of over 3,000 names. Selected radio stations and newspaper 

 columnists were included in an effort to obtain wider dissemination of 

 conservation news material. Many editors were supplied with stock pho- 

 tographs portraying hunting, fishing or conservation activities. 



The i<icrvice Bulletin, a publication for our own personnel, Avas 

 I'cvived, and became a medium of useful information for the employees 

 ol' tliis di\ision. 



This section ])articipated in displays at the 1!)47 State Fair, and at 

 sp()i-tsiiien-sj)onsured shows in Oakland, San Francisco and Los Angeles. 



Experiences gained during this past biennium clearly indicate the 

 necessity for better relations between the commission, its personnel, and 

 the license-buying public, in the iiresentation of information, educa- 

 tional or otherwise. This will establish llic public's faith that the com- 

 mission is only concerned in the welfare of the wildlife of California, 

 that the hnntei-s and anglers may have opi)()i't unities to obtain their fail* 

 share, and that the coming generations, too, may enjoy some of the 

 pri\ileges we now have. 



LIBRARY 



The library, under the supervision of the executive officer, continued 

 to cari'y out the division's policy of furnishing assistance to the field 

 and office force in furtherance of their studies and problems connected 

 with fish and game. 



