Panorama of one of Stark Bro's Ornamental Nurseries devoted exclusively to growing Shade Trees, Shrubs and Roses. 



as to why or where they 

 should be plan ted. This 

 groping in the dark is 

 founded on the desire 

 to see something grow 

 and to watch Nature, but the final 

 result is always unsatisfactory, as 

 the planting was not considered as a 

 whole jior any general plan followed. 



The Problem Solved by Stark Bro's 

 New Method of Free Landscaping 



Realizing the great need and desire 

 of the American people for just this 

 sort of service, we established some 

 years ago a Landscape Department to 

 furnish free landscaping service to all 

 who desired it. We offer to you the 

 opportunity to obtain free landscaping 



Acres of Hydrangeas 



Growing in the Stark Nursery Blocks will 

 soon bloom on thousands of lawns. 



Elans also free consultation with our 

 indscape architects. Thus by elimi- 

 nating the landscape architect's fee, 

 by offering you shrubs and trees of 

 only the highest quality and best 

 kinds at a moderate figure, you are 

 enabled to plant your home grounds 

 at a very small cost. We hope that by 

 this new method we have solved this 

 great problem for the American people. 

 Small Places Even More Important 



Than Large Grounds 

 Don't make the mistake of assuming 

 that a small or moderate sized prop- 

 erty requires a slight amount of atten- 

 tion in planning the landscape. This 

 is not true. The small place requires 

 very careful consideration in order to 

 get the best effect out of a limited 

 amount of space. It is even a more 

 difficult problem than the large country 

 estate. The planting on the small 

 place must be so arranged that it 

 makes the entire property appear as 

 large as possible, therefore, someone 

 understanding the principles of land- 

 scaping should plan your grounds. Ex- 

 pert advice in the planting of the small 

 grounds by Stark Bro's landscape archi- 



tects will prevent many expensive and 

 unfortunate mistakes and besides, it 

 costs you nothing. 



What Our New Free Offer 

 Means to You 



Stark Bro's plan of designing for you 

 complete planting plans without charge 

 will prevent many costly and dis- 

 appointing mistakes. Our landscape ex- 

 perts must consider many things in 

 drawing your plans : They must see that 

 the color combinations are harmonious 

 and that the skyline is not too regular, 

 but presents an interesting effect. They 

 must make the most out of existing 

 conditions a small place must be 

 made to appear as extensive as possible, 

 and the attractive views must be en- 

 hanced and framed in. The 

 shrubs and trees they select 

 must be hardy and adapted to 

 the climate and soil in which 

 they are to be planted, and last 

 but not least, the ultimate and 

 final effect of the entire plant- 

 ing must be harmonious, inter- 

 esting and beautiful. This is the 

 service that Stark Bro's Land- 

 scape Department is offering to 

 you free. You can be sure that 

 your place will be planned cor- 

 rectly and that it will be equally 

 or more beautiful than your 

 neighbor's. 



The Men Who Plan Your Grounds 



This department includes landscape 

 architects who have had their training 

 in the foremost American colleges of 

 landscape archi- 

 tecture, in addi- 

 tion to years of 

 practical landscape 

 experience in the 

 planning and 

 planting of proper- 

 ties. All of these 

 men are experts in 

 their line. You can 

 depend on their 

 judgement, which 

 is backed up by 

 practical experi- 

 ence. 



If Landscaping 

 Plans Not Re- 

 quired Study 

 This Book 



If you decide 

 that you do not 

 care to take ad- 

 vantage of our free 

 planting plans, 



you can carefully read the follow- 

 ing pages of this book and thus 

 learn to understand and master the 

 important principles of landscape de- 

 signing. They are expressed in clear 

 language so that anyone can under- 

 stand. We do not know of any book 

 which has been issued up to this time 

 that entirely fulfills the requirements 

 of the American public for Landscape 

 Gardening. The books now available 

 are either too theoretical, having been 

 planned for the sole use of landscape 

 architects, or else they are too incom- 

 plete and do not cover the subject in 

 a thorough and practical way. Study 

 this book carefully Secrets of Orna- 

 mental Planting will teach you how to 

 appreciate and understand landscape 

 planting and the characters of the 

 different trees, shrubs and flowers. 

 We have realized for years that there 

 has been a big demand for just such 

 a book as this one and now we are 

 offering it to the American people with 

 the hope that it will mark the begin- 

 ning of a new era of civic and home 

 improvement. 



Stark Bro's 100 Years Experience 



Behind this Landscape Department 

 stands the largest nursery in the world 

 and the oldest in America. This year 

 marks the one hundredth anniversary 

 of the founding of this institution. 

 The growth of this great nursery has 

 been a steady, healthy one. Stark 

 Bro's have a reputation which is 

 nation-wide and even beyond the 

 seas. For a hundred years, Louisiana, 



A Missouri Home Before Planting Shrubs 



This is the same house that is shown on the right. Note how 

 tall and bleak this house looks before planting. 



w 



