Department personnel assisted the State Highway 

 Advertising Division at travel and Sport Shows in 

 an effort to attract hunters to harvest surplus deer. 



PUBLICITY and activities that might be considered promo- 

 tional in nature have automatically increased in this division as a 

 result of interest in Montana's out-of-doors. Appro.ximately 30,000 

 mquiries on Montana's hunting and fishing are handled each year by 

 this division. These requests for information come from every state 

 and many foreign countries, and are increasing in number each year. 

 Hunting and fishing regulations, maps, and other literature are included 

 in these mailings. 



In an effort to encourage non-residents to hunt in Montana and 

 help harvest surplus deer and antelope, the Department has sent repre- 

 sentatives to Sport Shows in Dallas, Minneapolis, Des Moines and 

 Spokane. This has been a cooperative project with the State Highway 

 Advertising Division. Cooperation has also been extended to the 

 Montana Chamber of Commerce in conducting Outdoor Writers' 

 Tours. At the suggestion of the I & E Division, a meeting was held 

 by the groups interested in promotion of Montana's hunting and fishing 

 to coordinate all such activity. 



INFORMATION SERVICES include the use of the various 

 media which provide the public with current news of department 

 activities, regulations and facts of interest to sportsmen generally. 

 Daily releases are made to wire services as newsworthy items occur 

 and each week all of the news of that week is summarized and mailed 

 to 300 weekly newspapers, radio stations, columnists and others needing 

 Fuch information. 



The Department's free quarterly publication, ".Montana Wildlife," 

 has greatly increased in circulation during the biennium and now goes 

 to 8,000 families and is read by an estimated 36,000. It is placed in all 

 Montana schools and is sent to any person making written request. 

 Features in the magazine discuss in detail the activities and program 

 of the Department. 



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