THE DEMONSTRATION WORK 



sary details were given with regard to the management of 

 the herd and the equipiiaent necessary to take care of them 

 properly. 



It was easy to get information to the public with leaflets 

 of this kind put into circulation by a live man. When a 

 county agent succeeded in getting farmers all over a county 

 interested in one operation at a given time, he found it easy 

 to get the ear of the editors. They would give space in the 

 papers for the discussion of this theme because they realized 

 that everybody was talking about it. It was of general in- 

 terest. Oftentimes the newspaper people took trips with the 

 county agent in order to get into the swing of his work and 

 be able to describe it better. The public got the lessons one 

 by one. The editors published them week by week and month 

 by month. When a reporter can find a farmer who is mak- 

 ing a record in the production of corn, cotton, hogs or cattle, 

 he likes to interview him. It is worth more to the paper than 

 to get the same information from an outside source. The 

 editors appreciate the importance, too, of impressing the 

 public through the achievements of the club members. Their 

 prize essays, as well as their public talks, have used up gal- 

 lons of printer's ink for the welfare of the people. 



The pioneer demonstration agents knew when to use the 

 60-page bulletins. After the initial steps have been taken 

 and after the appetite for knowledge has been increased, club 

 members and co-operators will use larger bulletins. They 

 will classify them and put them on the bookshelves in their 

 homes, along with the few books they have on agriculture 

 and home making. The club members make the bulletins 

 more valuable by the purchase and construction of book- 

 cases, wall pockets, files and other similar methods of pre- 

 serving and ready reference. In the same way, the club 



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