MARKETING FRUIT 



67 



tion, it is well worth it, they will probably think the same, just as 

 readily as they would assume that other fruit roughly packed was, 

 in the estimation of the sender, not worth taking pains with. How 

 often we have seen that the difference in packing has been the 

 measure of the difference in price ! 



This has been proved to demonstration again and again and in 

 nothing more than tomatoes, in the packing of which there has 

 been a complete revolution. Those of us who can call to mind the 

 methods prevailing during the earlier years of this century will 

 remember how crude they were. The fruit, as gathered and with 



FIG. 28. Box of Cox's Orange. Fruit wrapped in paper 



no pretence at grading, was put into a basket just as it came, though 

 a few of the best were reserved for the top. When the basket was 

 full it was weighed and the net weight duly entered on the address 

 label. The question of grading and uniform weights had come to 

 the fore and was urged strongly upon growers who, in the main, 

 were not keen to make any alteration. We ourselves were at the 

 head of a very serious attempt to bring about an improvement, 

 the necessity for which was forced upon us, and which seemed to 

 us to promise the best results. We sought to establish a federation 

 of local growers who would be willing to have their fruit packed at 

 a central shed, so as to be uniform in grade and in weight of package. 



