INFORMATION -EDUCATION 



The thought often expressed that fish and game 

 management should be simplified is, for the most 

 part, wishful thinking. The very growth and nature 

 of our society requires more and more of recreational 

 resources. In order to meet these demands, resource 

 management must be more exacting so that the 

 maximum numbers of fish and game may be pro- 

 duced. Accordingly, management gradually be- 

 comes more complex. 



Because of the growing complexity of fish and 

 game management, communications is becoming 

 one of the most important elements in both manage- 

 ment and administration. Every fish and game em- 

 ployee has the duty to communicate with sportsmen. 

 Some persons and some divisions are more active 

 in this effort since the nature of their work brings 

 them more frequently into contact with the public. 



The division which is devoted almost entirely to the 

 many avenues of communications is that of Infor- 

 mation and Education. 



News Services 



News media, including newspapers, radio sta- 

 tions, and television stations, are the most important 

 outlets for wide dissemination of fish and game in- 

 formation, especially when the information is of 

 immediate interest. As special news items arise, such 

 as opening or closing of a special big game season, 

 they are immediately given to the wire services and 

 to newspapers in the area affected. Additional news 

 bulletins are prepared as the need arises to keep 

 license agents up to date on hunting regulations. 

 Newspaper features and magazines are further out- 

 lets lor fish and game information. 



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