^.%ME 



COMMISSION 

 Chairman E. G. Leipheimer, Jr. 

 Vice Chairman Lyie H. Tauek 

 Member Walter E. Staves 

 Member John T. Hanson 

 Member Robert H. Weinti 



DEPARTMENT 

 Director Frank H. Dunkle 

 Deputy Director Keith A. Freseman 



Montana Fish and Game Commissioners — Department Director and Deputy Director 



RECOMMENDED LEGISLATION 



In order to keep pace with additional respon- 

 sibilities and with a changing society, it is 

 necessary to periodically up-date law codes as 

 they relate to fish and gome and other phases 

 of outdoor recreation. 



Montana Fish and Game Laws were last 

 recodified during 1955. The legislature will be 

 requested to consider recodification of game 

 laws during the 1967 legislative session. 



INFORMATION AND EDUCATION 



Essentially, the Information and Education's 

 major job is one of public relations. Public re- 

 lations has been defined as an attempt to form 

 public opinion. This is done by making avail- 

 able to all persons information on department 

 happenings in a manner that is understand- 

 able. I & E and public relations are not en- 

 tirely synonymous, however, since information 

 provided is often more closely tied to actual 

 resource management than it is to public rela- 

 tions. For example, information stations located 

 at sites of special hunting seasons and provi- 

 sion of hunting and fishing information are ba- 

 sically management with public relations a 

 by-product of good service. 



Public relations to many is a vague term. 

 Unfortunately, its somewhat scurrilous begin- 

 nings has tainted the meaning so that many 

 persons regard it with suspicion and associate 

 it with propaganda, a word which bears over- 

 tones of deceit. Nevertheless, public relations 

 as a profession is a very important cog in the 

 machinery of our modern society. 



Some authorities see the growth of public 

 relations as having passed through three basic 



periods. The first period pre-dated World War 

 I and was characterized by very little but lav- 

 ishly colored information. As Douglas Gilbert 

 stated, "Medicine shows and P. T. Barnum 

 methods were the order of the day." Informa- 

 tion portioned out by both government and 

 business was carefully selected, grossly exag- 

 gerated, and techniques of influencing the pub- 

 lic were often unscrupulous. The first planned 

 public relations effort was probably initiated 

 when John D. Rockefeller was depicted as a 

 kindly old man who lovingly tossed dimes to 

 street urchins. The PR was scattergunned with 

 hopes that the shot would find many marks. 

 One of its important uses was to recruit for 

 the armed services and to spur the sole of 

 Liberty Bonds. 



The third period, to which we currently ally 

 ourselves, was honed to perfection during the 

 second world war when mass psychology be- 

 came a weapon of warfare and barrages of 

 propaganda whipped nations into a belligerent 

 state of mind. 



The business of professional public relations 

 has since matured and is now utilized by near- 



